Introducing 724 Eau de Parfum, the most recent perfume by Maison Francis Kurkdjian, and it’s impressed by the massive cities of the world.
Luxurious perfumer Francis Kurkdjian has embraced the scents and the dynamic power that may solely be felt in a metropolis and has translated that into this 724 Eau de Parfum. Right here, he has expertly mixed bergamot from Italy, and jasmine absolute from Egypt, together with summary white floral and sandalwood-white musk accords. The end result? A posh, clear, vibrant, musky floral scent that is energizing, identical to the cities it represents.
Francis Kurkdjian
Francis Kurkdjian, Artistic Director and Perfumer at Maison Francis Kurkdjian tells us extra about his new urban-inspired perfume.
Maison Francis Kurkdjian 724 Eau de Parfum is impressed by the power of metropolis life.
City life is magnetic and thrilling. There’s nothing else fairly prefer it. 724 captures the vibrancy, magnificence and fixed movement of metropolis life, that feeling that all the things is feasible. 724, nonetheless, will not be concerning the smells of cities. It’s about their vibe, about how the city atmosphere conjures up me by how individuals work together. It lets you keep open and interested in issues and others. It means that you can stay open-minded. The final vibe and rhythm of town, its inhabitants, its habits, and cultural influences. All of it is rather inspiring, truly.
For instance, once I went to New York for the primary time, what struck me immediately was the effervescence of town, its uplifting and thrilling power. I walked within the streets within the early morning, passing by the laundries and seeing the thick white vapor they launched within the brisk morning air. It felt so snug and at all times put me in an excellent temper! These components are a part of the inspiration for this new creation, 724. Nonetheless, the perfume will not be solely about New York. It’s about what all huge cities of the world have in frequent: their power, electrical energy, and the feeling that something is feasible. After residing in New York, I had the chance to journey all world wide and see many lovely locations: Sydney, Tokyo, Seoul, Shanghai, New Delhi, Mumbai, Manila, Kuala Lumpur, Moscow, London, Berlin, Buenos Aires, Los Angeles. And, after all, Paris, my house and the capital that I at all times return to is an limitless supply of inspiration and the place the place I like to create probably the most. Regardless of being so totally different from each other, all these metropolises share one thing that elevates you and electrifies you in a means. 724 is all that. A perfume for a scented life seven days every week, 24 hours a day.
724 Eau de Parfum by Maison Francis Kurkdjian
It’s a musky-floral scent with an summary olfactory theme.
I wished 724 to convey a scent of cleanness, one thing pure, contemporary, however cocooning on the similar time. I wished it to really feel like safety, it’s the feeling you need once you stroll across the metropolis, however it’s not the scent of town. It’s city however in an surprising means.
724 is a musky floral eau de parfum, composed of three essential accords, like overlapping textures. As high notes, you’ll discover a contemporary “city accord” carried by aldehydes and bergamot oil from Italy. It is extremely luminous, with a slight metallic facet. Then within the core notes, you’ll discover a floral white accord, pushed by white flowers and jasmine absolute from Egypt. Lastly, the bottom notes launch one thing very candy, even heat. I known as it “Snug Cotton accord,” because it offers a reassuring side to the entire composition, because of sandalwood and white musk. 724 is sort of a bubble within the metropolis; it is sort of a pillow you need to sleep on. It’s energizing and uplifting however comforting on the similar time.
724 Eau de Parfum by Maison Francis Kurkdjian
Each facet of the fragrance tells the story, from the perfume notes to the colour on the bottle and the typeface.
With every perfume I create, there’s a story I need to inform, a sense I need to share. As Artistic Director for Maison Francis Kurkdjian, I work on all of the facets of every new scent: from its identify to its packaging. The colour on the 724 packaging is a selected shade of blue. It has been rigorously created to replicate the cement gray of metropolis buildings and blue denim denims, each symbols of recent metropolis residing. We named this shade “city blue.” The typeface of 724 takes on a chiseled type paying homage to digital printing.
From the perfume to the packaging to the marketing campaign imagery and movies, we need to take individuals on an emotional journey with our fragrances.
724 Eau de Parfum by Maison Francis Kurkdjian
My artistic course of stays the identical all through the entire perfumes I launch.
I strategy each perfume as a brand new, totally different problem and expertise. Whereas my inspiration adjustments and the story adjustments, the artistic course of itself stays the identical. I at all times begin with naming my new creation. It’s like giving your ebook a title. It helps to supply me with route to steer the entire course of. For this portion, I spend numerous time reflecting on the inspiration and story for the scent to ensure I’ve a really clear concept of what I need to do and the place to take my feelings. Inside the course of, I’m pushed solely by my concepts in dialog with Marc Chaya, CEO of the Maison. It’s by no means about following developments.
From there, I write the components. Lastly, it’s the final step, the place uncooked supplies are my instruments to attain the ultimate end result.
724 Eau de Parfum by Maison Francis Kurkdjian
I’m a city perfumer, impressed by the world round me.
I’m a recent perfumer, happy with my Parisian roots and fond of huge cities in fixed movement that spawn inspiring human relationships. I really like how individuals work together; I really like cultural variations. It lets you keep open-minded and interested in issues and others. This is essential to me; that is why I discover cities so inspiring. After all, I can interact in enriching conversations with our rose producers or bergamot harvesters, however city residing and society, typically, are what encourage me probably the most in creation. To be related, it’s essential to be linked to your period and to the world round you. You have to be a chameleon and listen to what’s taking place on this planet. A number of of my fragrances at Maison Francis Kurkdjian had been created with the identical strategy. L’Homme À la rose is an instance. It’s unmistakably masculine – though many ladies like to put on it – and provides males the ability to put on a rose, historically linked to female fragrances. Or Light Fluidity, which is my reply to the query of gender fluidity. It’s a duo of utterly totally different eau de parfum created with the identical components. Of 724, I just like the reassuring sillage, its energy and the stability between freshness and trendy sensuality. Its modernity comes from all that. It offers you the feeling of being caressed with a type of infinity, which elevates your spirit. 724 has a type of optimism; it invitations you to dwell all collectively, which feels particularly good at this specific second.
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