Peanut, a social networking app for girls, is launching a brand new “Peanut Professional” growth designed to present ladies entry to info from trusted consultants. The corporate has partnered with 100 consultants from its present community, together with doulas, psychologists, therapists, intercourse coaches and sleep consultants. Peanut can also be launching a brand new tipping characteristic that can permit consultants and creators on the platform to monetize their work.
Based in 2017, Peanut is a web based group that’s designed to attach ladies all through all levels of their lives, from puberty to menopause. The app at the moment has greater than 2.5 million customers. Peanut offers entry to a group of ladies who’re a part of the community to share info and supply recommendation.
The brand new Professional providing works by connecting consultants with ladies and serving to them construct their very own networks on the Peanut app. The consultants will join with ladies on the platform by means of group discussions, reside audio content material and one-on-one direct messages. Customers on the app can then ship tricks to the consultants throughout these interactions. Sooner or later, Peanut plans to launch month-to-month subscriptions that can give members entry to unique content material.
Michelle Kennedy, the founder and CEO of Peanut, informed Avisionews that the aim of Peanut Professional is to “democratize entry to experience.” Kennedy notes that the experience could also be formal, and thru a therapist or psychologist. In different instances, the experience could also be experience-led by means of somebody with a public profile who has gathered a wealth of data on a particular matter. The corporate additionally desires to interrupt down financial obstacles that girls could face when attempting to entry consultants.
Picture Credit: Peanut
“We wish to break down enormous charges into manageable, accessible subscriptions and one-off funds,” Kennedy mentioned. “Not everybody can afford $200 for one-on-one consultations throughout sleep coaching or intercourse remedy, so if we as an alternative present entry to brief kind Q&As or on-line programs, out of the blue help is decentralized. And, while we try this, ladies with experience, our Execs, receives a commission commonly, with much less invisible labor as a result of their content material is valued.”
By way of the long run, Kennedy outlined that the subsequent step for the corporate is to introduce on-line programs and paywalled content material by way of its upcoming month-to-month membership.
“A variety of the ladies with experience who already use Peanut to share recommendation and help have their very own on-line programs. Till now, they’ve been unable to share them with our viewers on account of our pointers on promoting companies and companies. Peanut Professional permits ladies to share their content material and programs with our viewers and finally, monetize their exhausting work,” she mentioned.
Picture Credit: Peanut
Peanut has been including new options and enhancing its product over the previous few years. Final yr, the corporate launched “Peanut Menopause,” a devoted house within the app the place ladies can meet others who’re at an analogous life stage — whether or not that’s different premenopausal, menopausal or postmenopausal ladies. Peanut additionally added reside audio rooms final yr as a manner for girls on its app to have higher connections in a extra supportive, safer surroundings than different social audio platforms could present.
The corporate has raised $23 million in funding to this point. Most just lately, Peanut introduced the shut of a $12 million Sequence A spherical of funding in Might 2020. The spherical was led by EQT Ventures, a multi-stage VC agency that invests in corporations throughout Europe and the U.S.
Kennedy famous Peanut’s long-term imaginative and prescient is to serve ladies at each life stage in order that three ladies in the identical household at various levels of womanhood can all discover group and help on the app. The corporate plans to introduce extra consultants onto the platform to cater to extra wants. Peanut is already seeing requests from ladies for entry to info throughout subjects like monetary well being, authorized help and extra.
