Introducing A New Collection Of Global Beauty Clinics Designed Like A Five-Star Hotel

“I’m a really analytical one who has a research-driven mind,” explains Ida Banek, an entrepreneur and professor of psychology. It’s precisely this background and method that underpins the whole lot Banek does and that led her to deconstruct the sweetness trade, particularly the affected person journey, and co-found Ouronyx, a set of high-end clinics in London and Dubai with further openings slated in metropolitan cities world wide.

“I wakened one morning, and I checked out myself within the mirror. It felt like a stranger watching me,” says Banek. “It was very unhappy not having the optimistic facial expressions that I used to be used to seeing in myself. And it wasn’t how I felt from the within. So I booked a session. I went for the appointment and had a extremely good dialog in Switzerland with an aesthetic physician.”

However coming away from that session, one thing clicked concerning the aesthetic medical occupation usually. “I used to be handled as a affected person, as somebody who was sick, as somebody that didn’t have rather a lot to say round what would occur to their face.” A health care provider in Switzerland, London, the Center East, Banek realised it was at all times the identical fundamental method and perspective.

Having constructed a profession within the company sector, magnificence and aesthetics weren’t precisely Banek’s remit. However for her husband—Marc Princen, the previous govt vice-president and president of worldwide enterprise at Allergan, the maker of Botox—this was unequivocally his world. And collectively, that they had the chance to create one thing extraordinary and distinctive.

In its design and a spotlight to element, the flagship in London’s St James appears to be like extra like a slick lodge foyer or a non-public members’ membership than a clinic. Set over two flooring and measuring in at 8,500 sq. ft, the artwork assortment rivals that of a contemporary gallery, and features a digital work by the British artist Dominic Harris—whereby a plume of black and gold butterflies reply to the actions of any passerby.

There is no such thing as a ready room. There is no such thing as a rush. As a substitute you’ll sit in elegant slow-slung sofas and caramel-coloured rattan chairs whereas scrolling by means of an iPad session, flat white in-hand. And these kinds are one thing Banek is especially happy with. The result’s one thing that feels extra akin to a Myers-Briggs take a look at than a pre-examination kind. Banek needs to grasp her shopper and for the medical practitioners to be armed with data like—how does that individual prefer to be communicated with? What’s their studying type? Their method to choice making? Do they need quick details and statistics or endurance and hand-holding?

Subsequent, it’s onto the decrease floor flooring, the place the six remedy rooms might be discovered, alongside a c-shaped marble-topped counter with curving mirrors and cozy leather-based stools for post-procedure make-up classes with the in-house artists.

Equally, Dubai, the second web site to open, trades within the extraordinary. Historically in Dubai, all aesthetic clinics are on Jumeirah Highway. However Banek didn’t need to do the anticipated. “We now have opted to open our clinic right into a newly developed very vibrant a part of town, the place yow will discover extraordinary architectural items, one being the Zaha Hadid constructing, which can also be the place our house is.”

Whatever the remedy plan or the placement, what makes Ouronyx really distinctive is the expertise behind it. Consultations are carried out in 3D. Banek by no means needs somebody to consider their options in isolation. That is, in her thoughts, the important thing to attaining a pure end result. “I need to protect what I’ve in the very best manner, slightly than right and alter and attempt to construct one thing that I naturally do not have,” says Banek.

At Ouronyx the group will assess your face from a number of angles, and measure the whole lot from quantity loss to wrinkle depth, pores and skin texture, pigmentation and bone construction. Add to this, there’s a real-time interactive display on the central wall of each remedy room and dwell ceiling projections (in the event you so want) in the course of the remedy itself. There’s a real dedication to elevating the bar at each stage. “We’ll by no means simply put a small mirror in your fingers and let you know to have a look and see the distinction.”