Honor The Gift’s 2022 Summer Collection Is Russell Westbrook’s Ode To ‘The Coast’

Russell Westbrook is an NBA All-Star, fashion aficionado, inventive director and designer of Honor The Reward, a dedication to the child he was and others like him in America’s internal cities. There may be particular consideration to element that Westbrook caters to, refining the normative aesthetics in conventional streetwear, and exploring silhouettes and finishes that elevate wardrobes with sensibly priced clothes – removed from fundamental[s]. In its sixth 12 months of manufacturing, Honor The Reward is launching its 2022 Summer time assortment titled “The Coast.”

Honor The Reward is a Los Angeles-based and impressed label. It’s this sentiment that creates seems to be corresponding to matching crewnecks and flare sweatpants with uncooked, uncovered hems, western-style vests, and puffer hoodies. The prints are rustic, the colours are sun-washed. Westbrook is in “general bliss,” rising his model and enjoying the game he loves. Westbrook mentions that “to have the ability to create a model structured across the internal metropolis and underserved communities” offers him satisfaction. He argues, “as a result of that is the place I grew up – the place I’m from – [and] that’s what I relate to.”

He explains that “making a design on the forefront of my inspiration is all the time wonderful. To point out it via the clothes, the silhouettes, and supplies, are one thing I actually embrace and love doing.” Westbrook discovered trend from his mom, who he usually adopted to the material district in Downtown Los Angeles, seeding a untimely thought.

“My mother nonetheless, to at the present time, is my greatest inspiration [in fashion.] She bought me into it [as] she’s all the time dressed to a “T” – from prime to backside. She, my brother, and my dad,” he describes how his mother saved his household well-dressed. “Based mostly on what we may afford, my mother would do all of the searching for us. She opened that as much as me and my understanding of trend.”

It’s a love that comes at an absolute value for many trend lovers, stopping them from reaching their most expressive fashion. “That’s why it’s so vital to me to have a cheaper price level since you [can] see how one can nonetheless be inventive and nonetheless modern primarily based on what you possibly can afford,” affirms Westbrook.

He reminisces on his procuring expertise exploring Los Angeles, “I can go to a store [in Downtown Los Angeles] and be taught, going with my mother, and taking a look at materials. Seeing these allowed me to [figure out that] that is what I actually need to do [in fashion]. To have the ability to discover a love for it and determine what I wished to do with it – I didn’t know then, however I’ve a greater thought now.”

A mix of the streets he grew up on and the coastal magnificence that nestles town, Honor The Reward’s 2022 Summer time assortment displays the nuances that make Los Angeles a spot of goals. “Every assortment [I like to find] inspiration behind sure designs. I’m large into Mo-City – that’s the music I take heed to on a regular basis.” The earlier assortment was primarily based round that due to the lyrics every artist used to inform their tales.

“Arising now, our Summer time assortment is predicated across the coast and water [of] Los Angeles. [I] use that inspiration to now create clothes, whether or not it is the colours I exploit, [and] the lower of the clothes offer you a little bit of perception on the inspiration,” Westbrook states.

“The Coast” is impressed by Russell’s environment rising up in Los Angeles. A colour palette of blue, gray, and white, every colour summarizing the sandy seashores, infinite ocean, and the acquainted blue skies. With nice consideration to element, the Summer time 2022 assortment revels in raw-edged knits, HTG® embroidery, and graphic tees that each one have a refined, classic really feel.

Westbrook relishes that “there are such a lot of totally different seashores and various things across the internal metropolis and outdoors town. [But] reverting to the identify of the clothes – I’ve a Longbeach Crewneck, I’ve the Compton Brief, I’ve a Rosecrans Knit, [and] the Century Camp Shirt.” The gathering contains names just like the Metropolis Bucket Hat, LA Tank, and the Neighborhood Tee [a likely reference to LA rapper Nipsey Hussle], paying homage to the frilly cityscape embodying the California warmth and sense of ‘cool.’

“All these streets are within the metropolis of Los Angeles; Century [street] has a park I grew up at]. Protecting it linked to the internal metropolis, and making clothes that folks can purchase high-end and low-end via [Honor The Gift],” Westbrook foresees via the geography.

He continues, “I’ve been blessed to buy higher-end, however I’m actually large on carrying issues that don’t have any labels. I cut price store quite a bit, however I’m additionally large on labels that signify one thing, encourage different folks.”

Bringing “The Coast” to life in its Summer time 2022 assortment, the illustrious California shoreline and the blue hues of the ocean that replicate the intense blue sky are inherent in these daring designs. With sun-drenched colours and versatile items, this assortment pays homage to the varied metropolis of Los Angeles.

Westbrook concludes, “I envision you placed on a hoodie – you placed on a shirt, a sweater, a cardigan – your confidence is totally different. I imagine God has given everybody a present, and all of us ought to honor it. Whether or not in trend or any discipline that you could be be in or aspire to. I hope via my assortment, via my [inspiration], via the garments – [I] always elevate them up, honor their present, and [for them] to honor different folks.”