TOKYO, Nov 1 (Reuters) – Chinese language vogue retailer Shein is to open its first everlasting premises in Tokyo this month, the corporate mentioned on Tuesday,
aiming to bolster its on-line model with a bodily presence.
Opening from Nov. 13 on Cat Road within the Harajuku vogue district, it will likely be the corporate’s first such bodily occasion house on the earth, a Shein spokesperson informed Reuters.
Consumers will be capable to browse clothes on the storefront and scan QR codes that can enable them to make purchases on-line. The house could also be modified to host vogue exhibits and designer occasions as wanted, the spokesperson mentioned.
The Chinese language retailer operated pop-up shops in Japan earlier this yr, and in October opened a short lived location within the western metropolis of Osaka.
Launched in 2008, Shein produces clothes in China to promote on-line in america – its greatest market – Europe and Asia nevertheless it doesn’t promote in its house market
In February, the corporate had shelved plans for its U.S. market itemizing, Reuters had reported. learn extra
Reporting by Rocky Swift and Chen Lin. Enhancing by Rashmi Aich and Jane Merriman
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