LONDON, Feb 20 (Reuters) – Fake fur, outsized coats and sizzling water bottles dominated Burberry’s (BRBY.L) runway as Daniel Lee introduced his imaginative and prescient for the British heritage label at London Vogue Week on Monday.
Set in a darkish marquee in London’s Kennington Park, Lee delivered a vibrant tackle Burberry’s basic camel, black and purple examine as Burberry steps into a brand new period underneath his tenure.
The 37-year-old, Bradford, England-born chief artistic officer drew inspiration from the model’s affinity with exploration and the outside in his first assortment for the style home, in response to the present notes.
Silhouettes have been outsized and smooth across the edges throughout each ladies’s and males’s put on. Burberry’s mackintosh-style trench coat was re-imagined in a muted khaki with inexperienced fake fur lapels.
English rose patterned tailoring sat alongside chunky rubber boots with an equestrian twist and cosy sq. toed shearling and fake fur footwear within the Autumn Winter 2023 assortment.
There have been additionally feather embellished outfits in autumnal tones and pleated tartan-inspired kilts over trousers.
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A revamped model of the Equestrian Knight design was blown up on blankets and attire in blue and white.
Outfits have been accessorised with sizzling water bottles, fuzzy trimmed luggage and massive scarves.
There was a notable absence of big-name fashions strolling, in distinction with earlier Burberry occasions that has seen the likes of Bella Hadid sashay on the catwalk.
Actor Jude Legislation’s daughter Iris, and singer-songwriter Liam Gallagher’s son Lennon each walked Monday’s runway.
Lee’s outfits are key to Chief Govt Jonathan Akeroyd’s purpose to maneuver the 167-year-old model extra upmarket and appeal to youthful shoppers.
Monday’s present follows the disclosing of Burberry’s new emblem: a sleeker elongated typeface and a marketing campaign steeped in “Britishness”.
The “Burberry Classics” preview marketing campaign launched earlier this month, the primary underneath Lee’s artistic path, introduced again a redesign of the model’s Equestrian Knight motif and featured British celebrities together with soccer star Raheem Sterling, rapper and MC Skepta and actress Vanessa Redgrave.
Lee beforehand created a buzz at Italy’s Bottega Veneta with pillowy leather-based clutch purses and slip-on heels. He changed Ricardo Tisci final yr.
Reporting by Suban Abdulla; enhancing by Jonathan Oatis
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