Lifehacker, the web how-to information for train, cooking, expertise, parenting — and nearly all the pieces else — is being bought to the digital-media big Ziff Davis, in response to two folks with information of the deal.
The positioning is being bought by G/O Media, which owns Lifehacker and several other different remnants of Gawker Media, together with the tech web site Gizmodo and the automotive web site Jalopnik. Nice Hill Companions, a private-equity firm, bought these websites from the Spanish-language media firm Univision and renamed the gathering G/O Media.
The worth of Lifehacker couldn’t be realized. The sale is predicted to be introduced later this week, the folks mentioned.
G/O Media and Ziff Davis had no speedy remark.
Ziff Davis approached G/O Media in latest months searching for to buy the location to enrich its present portfolio of publications, which embrace Mashable, PC Journal and IGN, in response to one of many folks. (Ziff Davis had been an bidder within the former Gawker websites once they had been up on the market.)
Within the extremely aggressive world of digital publishing, so-called service journalism publications like Lifehacker, which the entrepreneur and blogger Gina Trapani based in 2005, are worthwhile properties as a result of they entice readers who’re concerned about advertiser-friendly classes. Many readers who go to from search engines like google and yahoo like Google are concerned about shopping for a product that solves an issue, permitting websites like Lifehacker to earn a fee by referring guests to a product bought at e-commerce locations like Amazon.
Nick Denton, Gawker’s founder, was significantly keen on Lifehacker. In a 2014 memo saying a brand new management workforce for the corporate, Mr. Denton called the weblog — a dependable driver of net visitors and advert income — “oh, beloved Lifehacker.”
