FemTec Health Is Finally Bringing Women Holistic, Personalized Healthcare They Deserve

In February this yr, FemTec Health – a girls’s well being and wonder sciences firm, announced the launch of its Awesome Woman platform, the primary direct-to-consumer subscription healthcare service for girls and females. The platform gives science-based merchandise like dietary supplements, probiotics, nutritional vitamins and powders, diagnostic checks, plus limitless telehealth providers and a 24/7 pharmacy prescription service, direct to her door. Aimed toward girls from adolescence to menopause and past, Superior Girl focuses on holistic healthcare together with, sexual wellness, vaginal and urinary well being, reproductive well being, hormone steadiness in addition to wellness and prevention. Superior Girl may also develop into out there by well being plans, insurers, and huge employers within the close to future as firms look to cut back absenteeism, improve productiveness and supply well being providers customized to girls’s wants.

To speed up its development, FemTec Well being made several acquisitions earlier than its official launch – together with subscription magnificence service, Birchbox, and Mira Magnificence, the world’s first common retailer and collaborative library for magnificence. It additionally acquired Liquid Grids, a social advertising platform for the healthcare trade that has over 1.5 million members, to additional the expansion of its sturdy group of ladies. Superior Girl will complement the Birchbox magnificence providing through the use of information and expertise to customise a full suite of healthcare services and products distinctive to each lady. The corporate’s unique partnership with on-line pharmacy firm GeniusRx goals to offer Superior Girl members entry to on-demand, door-to-door treatment supply.

“We intend to be the one vacation spot for girls’s well being that unifies, coordinates, and creates a private expertise that’s efficient and significant,” Dr. Kimberly Capone, Chief Scientific Officer at FemTec Well being, shared with me in an e-mail.

Ladies As Customers

Supporting girls holistically on their journey to higher well being is lengthy overdue. Fairly often girls will really feel failed by healthcare professionals, manufacturers, employers, and even their companions. There are lots of causes for this, beginning with scientific trials that haven’t at all times adequately enrolled women or analyzed sex-specific variations within the information.

Ladies are additionally a key demographic group for on-line well being as a result of they management 80% of family spending and healthcare choices (but usually go with out healthcare protection themselves), and so they make up 54% of the people actively in search of well being info on-line.

On high of that, based on the ‘Health e-People: The Online Consumer Experience’ report performed by Institute for the Future and written for the California HealthCare Basis, girls are the first healthcare decision-makers in most households and are most frequently the caregivers of unwell members of the family. With regards to e-commerce alternatives, extra girls than males understand all forms of on-line well being info as necessary and extra girls than males purchase books, well being, drugs, and cosmetics on-line. The Federal Reserve estimates that girls now management two-thirds of the nation’s wealth (within the U.S.), whereas McKinsey’s report estimates that girls management a 3rd of complete U.S. family monetary property—greater than $10 trillion. Globally, they management about $20 trillion in annual client spending.

All this brings us to the conclusion that girls immediately have a better buying energy than ever, which is mirrored of their autonomy over healthcare and way of life decisions.

Filling The Gaps In The Healthcare System

Though it might sound that the rise of feminism and feminine empowerment has drastically influenced their place in numerous areas of our lives, one space nonetheless stays fairly damaged – girls’s healthcare. It’s constructed on the premise of a mass answer, not customized to every particular person lady’s wants at her particular life stage. That is notably true throughout specialties like fertility, menopause, and menstruation as there’s nowhere for a girl to go to discover a actually holistic, continuum of care, together with science-based client merchandise, diagnostics, and healthcare providers.

“What we now have to comprehend is that lots of the ‘options’ are borrowed from common drugs or males’s well being, and a lady’s physiology could be very totally different. The services and products and our strategy to girls’s well being also needs to be distinctive. When you think about that girls weren’t allowed in scientific trials till 1993 and 52% of ladies have felt dismissed by their physician, one thing is clearly improper. FemTec Well being and Superior Girl is our response to a scenario that clearly wants to vary,” explains Capone.

That is why FemTec Well being determined to create a suggestion, as a part of their Superior Girl platform, its personal line of services and products particularly to assist girls obtain optimum care throughout a continuum of well being, wellness, and wonder. The merchandise at Superior Girl have a concentrate on the vaginal, intestine, and pores and skin microbiomes as they play necessary roles in girls’s well being, reminiscent of supporting vaginal and urinary well being, digestion, pores and skin well being, and past. Its scientists have deep experience within the microbiome and probiotic science which allows them to create efficient, customized probiotic blends for girls’s well being advantages.

“We work in partnership with our intensive provider community to supply probably the most natural-source, potent, top quality, and clinically-tested components that we formulate into our proprietary blends made particularly for girls,” provides Capone.

For Capone and her workforce, it’s all about making a loyal and engaged group of subscribers who join a long-term journey with FemTec Well being, by all life phases. Having the chance for two-way communication with their consumer base in order that they can’t solely ship services and products however study from girls about their well being and wellness wants is crucial (one thing all manufacturers ought to have as a thesis, proper?).

Charitable factor can be tremendous necessary to Superior Girl’s workforce, and for every full-service subscription on the platform, FemTec Well being will donate $2.50 to girls’s causes.

Month-to-month subscriptions at Superior Girl embrace two choices – one for $99/month and the essential one for $5/month. Below every package deal, shoppers can count on to get quite a lot of perks and choices, together with limitless telehealth visits and ongoing assist from girls’s well being specialists (with no ready for any of the appointments), at-home checks just like the vaginal microbiome check, month-to-month curated containers, 24/7 pharmacy supply providers, wellness instruments based mostly on client’s preferences and well being profiles, full entry to world-renowned guided meditations, expert-led webinars, occasions, and schooling to calm the thoughts, improve focus and increase productiveness, entry to a premium line of consciously chosen, biologically efficacious dietary supplements and probiotics, and way more.

“Celebrating the distinctiveness of ladies and utilizing the facility of our collective voices to create change is crucial for us. We should acknowledge that our our bodies are totally different, our biology is totally different, and we every have totally different healthcare wants. As a model, we consider that we should say and do, subsequently, we give every lady the selection with every buy to assist girls’s most cancers or menstrual fairness by their buy,” Candace McDonald, Chief Impression Officer at FemTec Well being shares with me.

The Future Of Feminine Well being

Buyers, capital, and shareholders at FemTec Well being embrace Unilever Ventures, e.Ventures, Viking International, Trinity Capital, HellasMed, LLC (firm principals) and Longmont Capital with greater than $38M raised to this point.

Since 2014, the femtech trade has attracted roughly $1 billion in funding, and ladies’s well being has already developed into one of many largest and most customer-oriented digital healthcare markets. A number of the most enjoyable areas of feminine well being, which have lengthy been ignored and now are lastly getting extra recognition, embrace menopause, sexual well being, and (in)fertility, and are all throughout the scope of FemTec Well being’s providing as nicely.

“Key outcomes and objectives for us as an organization are to allow each lady on our platform to have entry to higher healthcare, whether or not it’s elevated entry to girls’s well being providers 24/7, decreased variety of suppliers and/or prescriptions per yr by higher prognosis and schooling, and normally higher preventive care and long run well being outcomes. This actually shouldn’t be a luxurious,” concludes McDonald.