Scratchpad started life as a simple manner so as to add data to Salesforce by performing as a layer that sits on prime of the favored CRM utility, however the startup’s founders knew it wanted to be greater than gross sales utility, and at this time it introduced a brand new functionality that makes Scratchpad a central workspace for gross sales individuals through the use of intelligence to floor the most definitely prospects to shut offers.
Firm co-founder and CEO Pouyan Salehi says the corporate spends numerous time watching salespeople and the way they work. That’s how they got here up with the concept of simplifying the way in which they enter information a few deal inside Salesforce within the first place, however as they’ve advanced they needed to discover a method to quiet among the notifications noise they expertise every day.
Picture Credit: Scratchpad
“They’re simply being bombarded with notifications, these alerts, and so they’re inflicting distractions or breaks to their circulation. It’s inflicting a ton of labor,” Salehi defined. He stated that the startup started to discover the way it might minimize via that noise and floor the data that issues most to salespeople, usually that’s these offers they will shut the quickest. The place does it make sense to place in probably the most effort and what do I must do subsequent to make it occur?
“We got here up with this idea of the primary inbox for gross sales. So it’s a container that holds all of your essential notifications and alerts. And the massive differentiator is that it not solely does it give them these notifications, but it surely offers them a really quick and straightforward method to take motion on them,” he stated.
The notifications {that a} salesperson sees are customizable. The shopper can construct them in a easy workflow engine referred to as the Scratchpad Notifications Builder, and Salehi sees this as step one in serving to gross sales groups construct workflows that make sense for a way they work.
The corporate introduced a $33 million Collection B in January, and this announcement is no less than partly about placing that cash to work to increase the capabilities of the product to provide it extra of a platform really feel.
