March 24 (Reuters) – For the twentieth yr, advertising agency Distinctive Property is independently presenting the highest appearing and directing Oscar nominees with a present bag — this yr price $138,000.
Though every star might in all probability afford the gadgets, Lash Fary, the agency’s founder, mentioned that is not the purpose. It is an acknowledgment of an incredible efficiency and it is about enterprise. And after twenty years of gifting, Fary mentioned the method of acquiring gadgets has turn out to be simpler.
“To start with, it was convincing manufacturers that this made sense to present the wealthy and well-known free stuff. Now everybody is aware of why it is sensible,” Fary mentioned. “They’re doing it as a result of these are one of the best model ambassadors on the earth.”
Nevertheless, the publicity doesn’t come low cost.
“They must additionally be capable to afford the price that it takes to be part of this reward bag, which begins at $4,000, that may go as much as $50,000 relying on sponsorship stage,” Fary defined.
Lash Fary, founding father of Distinctive Property, is interviewed by Reuters close to gadgets to be included within the Academy Awards reward bag in Los Angeles, California, U.S., April 14, 2021. Image taken April 14, 2021. REUTERS/Mario Anzuoni
There are roughly 52 gadgets starting from Opopop popcorn, cookies, Qai Qai the doll and a plot of land from Highland Titles that can make the recipient a Lord or Woman of Glencoe.
The most costly factor is a keep at Turin Citadel in Scotland which incorporates butler service, scotch tasting and a bagpipe ceremony upon arrival.
Well being and wellness merchandise are a giant theme this yr with sleep aids, CBD skincare potions and a meal prep service for nominees.
The bag of enjoyable additionally comprises sensible gadgets.
“It is not simply concerning the glitz and glamour. We even have a $9 greenback spot remover from Jade House Necessities, all pure, completely clear,” Fary mentioned.
Reporting by Sandra Stojanovic and Alicia Powell; Writing by Mark Porter; Modifying by Jonathan Oatis
: .
