Following Nothing’s first main occasion of 2022, the tech startup introduced that it might be opening itself as much as a neighborhood of traders. Beginning April 5, Community Investment 2 will go reside, giving the general public the prospect to be part of the corporate by way of funding. Preregistration has already seen the corporate elevate over $43 million by way of greater than 22,000 traders as of March 29, and Nothing is taking pictures for much more.
The corporate has some fairly lofty objectives of waking up the “sleepy smartphone market” by dethroning Apple because the sitting king of the business. Up to now, Nothing has solely produced the Ear 1 wi-fi earbuds, nonetheless, the tech startup is taking its first main step to shake up the telephone market with the introduction of its upcoming smartphone, the Cellphone 1.
There nonetheless aren’t any public renders of the system introduced ultimately week’s occasion, however Nothing CEO Carl Pei has excessive hopes for the smartphone. He expects it to be competent sufficient to offer Apple a run for its cash, however solely time will inform if that can occur. All the corporate is asking for now’s persistence throughout its continued growth and funding.
Nothing says it needs its neighborhood to “take these subsequent steps” with the corporate by way of funding. The Cellphone 1 continues to be but to be formally revealed, however the firm says that its launch shall be going down in the summertime.
Regardless of the corporate’s excessive hopes for itself, it isn’t the primary to try to make a dent in Apple’s share of the market. Important, Nextbit, OnePlus, and plenty of others have all tried their arms at mimicking Apple’s success, however to little avail. Pei was even concerned with OnePlus’ efforts to interrupt into Apple’s person base earlier than beginning Nothing, so followers needs to be cautious of Nothing’s guarantees earlier than investing.
Funding is all the time a threat so these seeking to put cash into the corporate ought to contemplate their choices earlier than diving in headfirst.
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