Apple to appeal Brazil sales ban of iPhone without charger

A prospects holds the brand new inexperienced color Apple iPhone 13 professional shortly after it went on sale contained in the Apple Retailer on fifth Avenue in Manhattan in New York Metropolis, New York, U.S., March 18, 2022. REUTERS/Mike Segar

SAO PAULO, Sept 6 (Reuters) – Apple Inc (AAPL.O)mentioned on Tuesday it would attraction a Brazilian order banning it from promoting iPhones with out a battery charger, pushing again on claims that the corporate offers an incomplete product to shoppers.

The Justice Ministry fined Apple 12.275 million reais ($2.38 million) and ordered the corporate to cancel gross sales of the iPhone 12 and newer fashions, along with suspending the sale of any iPhone mannequin that doesn’t include a charger.

Within the order, printed on Tuesday within the nation’s official gazette, the ministry argued that the iPhone was missing a important element in a “deliberate discriminatory follow towards shoppers.”

The authorities rejected Apple’s argument that the follow had the aim of lowering carbon emissions, saying there is no such thing as a proof that promoting the smartphone with out a charger affords environmental protections.

Apple mentioned it could proceed to work with Brazilian shopper safety company Senacon with a purpose to “resolve their considerations,” whereas saying it could attraction the choice.

“We’ve got already received a number of court docket rulings in Brazil on this matter and we’re assured that our prospects are conscious of the assorted choices for charging and connecting their gadgets,” Apple mentioned.

The order comes a day earlier than Apple is anticipated to announce its new iPhone mannequin.

($1 = 5.1548 reais)

Reporting by Peter Frontini; Enhancing by Steven Grattan, Louise Heavens

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