Ayse And Ece Ege Opens Up About Their Brand Dice Kayek

Getting into Cube Kayek’s Paris showroom in Paris 6^th arrondissement, you’re bowled over by the array of colourful and stylish tailor-made items across the room. If it’s throughout Paris Trend Week you’ll typically discover Ayse Ege, one of many sisters sitting and welcoming company. There’s an environment of hospitality and alluring intrigue as you enter. As you descend down the spiraling staircase you’re met with heat carpeting and brass fittings within the female stylish room. One wall is manufactured from inexperienced and pink marble from Turkey and it’s right here that you just see Ece Ege assembly with purchasers, consumers, media, and company, kindly urging them to eat and drink as she explains the latest assortment.

Based by Turkish Ece, the model is on the crossroads of tradition, custom, modernity, and distinctive style. Set between Istanbul and Paris, the duo sisters Ayse and Ece are impressed by the extraordinary and the up to date within the silhouettes they design.

Istanbul has all the time been a bridge connecting the east and the west. In the event you’ve ever linked by Istanbul Airport, wanting up on the flight board you see flights coming in and going out to locations like Warsaw, Adana, Prague, Belgrade, Dalman, Baku, Moscow, Washington, DC, Cairo- and these are only a few cities persons are passes by within the Turkish capital. Cube Kayek has been impacted by this cultural intersection and it’s palpable within the couture-level craftsmanship

The duo sisters sit down to speak in regards to the model, the inspiration behind the title, their new spring-summer 2022 assortment, and why they haven’t held a runway present in a very long time.

How Cube Kayek got here to be

It was Ece Ege who all the time knew she needed to inform tales by vogue design. “From the very starting after secondary college, I all the time desired to work within the inventive discipline. At first it was a want for jewellery, I desired to turn into a jewellery designer, then I switched to High quality Arts and I stated to myself, ‘’why not vogue?’’ So then it developed progressively. And I ended up finding out vogue in Paris.”

“Proper after I launched my line ‘’Cube Kayek’’ which was a set of fifteen distinctive Poplin shirts with elaborations like flowers, bugs, spiders and every little thing you may take into account elaborations to be. These have been some distinctive items that ladies selected to get married with. And this was a turning level in vogue, to get married in a white crispy Poplin shirt-dress. They have been lengthy Poplin shirt-dresses, wearable with crinoline beneath. After which my sister joined me and we began doing ready-to-wear in later seasons, I imply, relatively-quickly.”

They didn’t launch of their native Turkey however within the Metropolis of Lights. Ten years after being in Paris they introduced manufacturing to Turkey. “Turkey is an excellent nation to supply very prime quality with cheap costs says” Ece.

This vogue design ardour was birthed from their mom, and the inventive juices flowed down from their father. “Our mom was very lovely and a really stylish girl. Again then she used to purchase retail materials from Paris. She was designing her garments by herself, and this couturier talent handed from my mom to me,” says Ece. “We all the time admired our mom. Although we have been very younger, I keep in mind when there was a celebration within the metropolis and he or she was going to attend, when she was getting wearing her room we have been additionally in her room admiring her magnificence and her garments earlier than she went out. This had an impression in our genes, let’s say a very-early-age training. My father was a really inventive man additionally, who taught me how to attract and learn how to paint.

Whereas Ece is the one of two who studied vogue, she didn’t practice below one other designer as most up-and-coming designers do. She merely launched her model after commencement and the 2 have been doing nicely the previous years. Their largest marketplace for wholesale is the Far East, factors out Ayse, however for retail, it’s the US market that’s the most important.

The distinctive sartorial story of the model

The title could appear to be it’s simple to pronounce however there’s a spice in pronunciation. It’s [di-che] kayak (just like the boat). And there’s a narrative to its title: “Whereas we have been doing our very first assortment of Cube Kayek, which have been the white Poplin shirts, Ayse got here up with the thought and he or she stated, now we have to name it ‘’that’’ Cube Kayek and I used to be actually stunned as a result of why on earth?,” laughs Ece. “And she or he stated it’s higher that it not be the title of an individual, and that it needs to be simple to recollect, as a result of it’s fairly positively-weird to listen to. With Cube Kayek, it is simple for individuals to remember- it is simpler than a standard first title and a second title.”

The signature type of the model is voluminous, crisp, and sculptured architectural proportions. “Cube Kayek is structured, timeless and ageless. A lady, no matter age she is ought to have the ability to put on a model’s garments, as a result of it’s a matter of angle however not age, ethnicity, or profession.” To this finish the model has dressed actresses like Anya Taylor Pleasure and Sharon Stone, and singer Katy Perry.

FW22

Their fall-winter 2022 assortment was launched throughout Paris Trend Week on the finish of February. It’s a monochromatic assortment staying near a gold and black colour palette, with hints of shimmery silver. Becoming for a New 12 months’s Eve, it’s quintessential Cube Kayek and it exudes what it means to have time. “The primary drop of the gathering was coats, jackets, wool pants and the sweaters, actually each day put on however stylish, all the time comfy however elegant. After which the principle half, which goes to be within the retailers hopefully simply earlier than Christmas, is stuffed with sparkle, festivity, and jubilancy,” states Ece.

The message of the gathering is one in every of loving the world and people in it. “The mannequin is sort of a Jesus Christ and he or she resurrects and opens the large door of the sky, after which she appears to be like down on the world. She then has a imaginative and prescient of the world and he or she opens it broadly, and a common mild is coming into the world. We took a quote from Leo Tolstoy from his novel ‘’Struggle and Peace’’ the place he’s saying, ‘’We’re asleep till we fall in love.’’ That means if all people beloved one another, the world can be a greater place. So, I feel it’s a constructive assortment with the digital unveiling reflecting that.”

A enjoyable piece is the rain jacket that’s coated utterly in crystals and sequins. “It’s raincoat material however with all hand-embroidered crystals and a hood. So, you may dance within the rain with out being moist. It’s a glamorous assortment.”

“We used numerous technical-satins and silk metallic muslins and brocart and the formsa bombers, sweatshirts with hand-embroidery. You’ll be able to put on them at night time with an excellent quick sequin skirt or tuxedo shorts. And the massive pants, I like very saggy pants, they appear to be they’re lengthy skirts however they’re truly pants,” shares Ece.

From bodily to digital

Ece and Ayse have determined a number of seasons in the past to cease doing runway exhibits, and this new development of doing digital exhibits that has been birthed out of the pandemic is what they like for the model. “It has been some time since now we have achieved a runway present. We intentionally stopped organizing vogue exhibits. The movies are rather more intense they usually specific higher what now we have created. As a designer I can higher specific myself, my philosophy, my imaginative and prescient of aesthetics a lot simpler by movie than by vogue exhibits,” quips Ece.

“Trend exhibits final between 8-10 minutes for planning that takes 6 months of exhausting work. For me that is pitiful. With a movie and a brand new assortment there may be philosophy- there may be structure, there may be music, there may be visible artwork, there may be literature, there may be every little thing that you could be want to mirror and specific multi functional. And that is extremely satisfying for me as a result of it stays ceaselessly. A runway present is gorgeous, I am not denying it and we had a lot pleasure doing them as nicely. However each time we do a movie, I can showcase it to purchasers, private buyers and all people in a 3-4-minute movie the place you see every little thing and it’s simpler to pick every little thing.”

Way forward for vogue

Covid has affected all vogue manufacturers however in numerous methods. “So, that is the yr we determined to relocate our atelier in Paris to Istanbul. Since Paris was in lockdown, in Istanbul we have been capable of produce. We might nonetheless proceed our exercise, and we might additionally care for our personal manufacturing as an alternative of outsourcing it. This helped us to ship the previous two seasons quicker since every little thing was made inside.”

So the place do the Ege sisters see vogue going? “I feel the post-covid period actually modified the minds of shoppers and producers,” muses Ece. “It is a good factor. This period made people get up and get all sectors involved, and now we’re rather more wise to sustainability and producing respectfully for nature. Earlier than we might speak between ourselves however it was by no means utilized. Now, in vogue, which is my discipline, a lot of the designers are doing this. As a result of now we have licensed merchandise that we want to make use of, a lot of the materials and the supplies are sustainable and eco-friendly.”

It’s clear Cube Kayek is a private model choosing digital quite than bodily to share their collections as a result of they’ve extra to inform than a runway present permits. Paris primarily based, it’s Istanbul that has influenced their distinctive voluminous and structured silhouettes that’s eye catching to girls.