China bringing in new rules for celebrity management agencies

A customer is seen at a China sales space throughout the MIPTV, the Worldwide Tv Applications Market, in Cannes, France, April 9, 2018. Image taken April 9, 2018. REUTERS/Eric Gaillard

BEIJING, Might 30 (Reuters) – China will implement new guidelines on June 30 to control how companies that handle celebrities and on-line influencers function, the nation’s broadcasting watchdog stated on Monday.

Regulators have blamed these companies, that are often called multi-channel community (MCN) companies, for fuelling behaviours corresponding to unfettered movie star worship and fights between fan golf equipment, typically involving minors.

Earlier this month, China ordered web platforms to step up governance of how under-18s use their livestreaming companies as a part of an ongoing regulatory crackdown on the booming sector. learn extra

Nationwide Radio and Tv Administration stated on its web site on Monday that MCN companies might want to receive licenses to function, comply with guidelines on content material and on the varieties of shoppers they’ll handle.

They can even be held accountable for a way the fan teams of the celebrities underneath their wing are managed.

The MCN trade has grown quickly in China lately because of the rising reputation of mediums corresponding to livestreaming. In 2020, analysis consultancy iiMedia Analysis stated there have been over 28,000 MCN companies in China.

Reporting by Sophie Yu and Brenda Goh; Enhancing by Kim Coghill & Simon Cameron-Moore

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