Coca-Cola bottler starts making ‘Dobry Cola’ in Russia

A view exhibits the brand of Coca-Cola on the firm’s plant in Azov within the Rostov area, Russia March 9, 2022. REUTERS/Sergey Pivovarov/File Picture

NEW YORK, Aug 26 (Reuters) – Coca Cola HBC AG (CCH.L) has began making an area cola, Dobry Cola, in Russia after stopping manufacturing and gross sales of Coca-Cola Co merchandise following the mass exodus of Western firms earlier this 12 months.

Dobry has been a juice model in Russia however Coca-Cola HBC, which separate from Coca-Cola Co, mentioned earlier this month it was exploring extending current native manufacturers by means of its Multon Companions enterprise.

Dobry Cola has no reference to Coca-Cola or the Coca-Cola Co, Coca-Cola HBC mentioned in a press release.

The Coca-Cola Co has a 23% stake in Coca-Cola HBC.

The Interfax information company on Friday quoted the founding father of Russian fast-food chain Teremok, which serves conventional delicacies reminiscent of borscht and blinis, as saying he had acquired notification from the corporate about ‘Dobry Cola,’ and was making an attempt to promote it in his eating places.

Native opponents to Coca-Cola have flooded the market for the reason that firm left Russia after it despatched 1000’s of troops into Ukraine, whereas Western manufacturers face years of court docket battles preventing towards knock-offs. learn extra

Coca Cola HBC had been depleting its inventory of Coca-Cola merchandise since putting its final order for focus in March. learn extra

Reporting by Jessica DiNapoli in New York and Alex Marrow in Moscow; Enhancing by Chizu Nomiyama and Nick Zieminski

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