David BenDavid Opens Up About Sprayground’s Chocolate Bag Collaboration With Hershey’s

Sprayground partnered with Hershey’s, launching a chocolatey collaboration for its stylishly designed backpacks, equipment and attire. The Hershey’s Shark Chunk backpack satisfies each the candy tooth and the style connoisseur, and dropped at this time.

The backpack is a chocolate sensation that features an augmented-reality Hershey’s bar, with a 4D massive chew on the aspect of it- an iconic contact seen on Sprayground’s shark-bite bag. “If you get that rush for chocolate you recognize you simply wish to tear open that wrapper and take an enormous chew out that chocolate! I create baggage with expression and feelings and I wanted a design that will painting that so I assumed, heck, why not, let’s simply take a chew out of the bag,” says Sprayground founder David BenDavid.

BenDavid is thought for is exclusive collaborations with Marvel, Nickelodeon, Star Wars, and notable male celebrities like Spike Lee and Shaquille O’Neal- and Queens-based clothier Laquan Smith. “We really feel extraordinarily pleased with all of the superb collaborations now we have performed, they’re all particular to us and we work tremendous laborious to create essentially the most progressive items that push boundaries in every collaboration,” states BenDavid.

“For us, collaborations must really feel natural. We don’t prefer to pressure issues, so once we join with an artist or model, we guarantee that they align with our values and beliefs; that’s basic as a result of it makes the entire inventive course of run easily, and the ultimate product is an expression of that, a mosaic of collective creativity within the type of a backpack, attire, journey baggage, and so forth! Followers know that once we announce a brand new collaboration, it’s gonna be higher than something they’ve seen earlier than, we like to lift the bar in each assortment we drop.”

And fortuitously Hershey’s and Sprayground’s values align so it was a no brainer for the 2 corporations to accomplice. Fortunately for Sprayground Hershey’s advertising and marketing workforce was a fan of the streetwear model already.

“They reached out to see if we’d be open to making a co-branded backpack- one thing enjoyable and edgy! I used to be into it as a result of I crave Hershey’s chocolate organically and I like that Hershey’s based and nonetheless operates a college for orphans known as Milton Hershey Faculty,” explains BenDavid. “So, when me and my workforce linked with them, we instantly began brainstorming concepts. We created tons of sketches and prototypes, the entire workforce labored very laborious as a result of we needed to make one thing that was by no means seen earlier than and would shock folks, and the ultimate result’s simply breathtaking! Each Sprayground and Hershey’s followers are loving it and we couldn’t be happier!”

“Increasing Hershey’s past the sweet aisle and into trend creates an distinctive alternative to attach chocolate lovers and trend seekers nationwide,” mentioned Ernie Savo, Senior Director, Licensing The Hershey Firm in an announcement. “Partnering with David and the workforce at Sprayground to create a mouth-watering, *virtually* edible Hershey’s backpack confirms that this might be vital accent of the summer season.”

In Sprayground’s baggage you discover performance with locations for USB sticks, wires, cables, and a laptop computer. And this Hershey’s bag has greater than sufficient compartments to your Hershey’s chocolate bars. The baggage are additionally sustainable and trendy for women and men. However this was all the time BenDavid’s imaginative and prescient.

“My core focus has all the time been turning the mundane into the insane. I keep in mind earlier than I began the model, the bag market was boring and all the things regarded the identical, and that is after I realized I might flip my concepts and artwork into one thing that will change trend without end. I am very proud to say that Sprayground is a pioneer throughout the world of trend and streetwear, however we do not wish to cease there; now we have numerous massive surprises within the works that I’m excited to share to the world,” he beams.

And whereas the pandemic has been brutal on the world and brutal to the style business BenDavid has discovered positives from the previous couple of years. “I all the time attempt to discover the silver lining in each state of affairs, and for me, that silver lining is having the ability to spend time with my household and study new issues whereas working from dwelling,” he muses. “It is unimaginable how know-how has enabled us to work from anyplace on the globe. When COVID first began, we knew we needed to be fast and progressive, so my workforce and I labored tirelessly to launch a line of face masks, which had been an enormous success. We additionally launched a group with over 150 distinctive designs, one among our largest drops up to now, and all the things bought out in minutes. I’m a agency believer that strain beneath the fitting circumstances can flip concepts into diamonds, and we really feel mega blessed that our workforce was capable of adapt shortly and whereas persevering with doing what we love.”

You should purchase the Hershey’s Sprayground backpack at sprayground.com, and at unique boutiques within the US, together with Hershey’s Chocolate World. As for BenDavid, he notes: “we’re at the moment engaged on a guide showcasing our 11 years in design and trend, so keep tuned!”