Denver RTD’s downtown-to-Denver Worldwide Airport practice grew to become a no-name practice Tuesday after the sponsorship deal that established it as “the College of Colorado A Line” expired — and RTD officers stated no one has negotiated a reputation for the long run.
This 23-mile rail route opened in 2016. The practice doesn’t run to any of CU’s 4 campuses.
Establishing a brand new identify probably would value. CU paid RTD $5 million beneath RTD’s sponsorship promoting program in an effort to “elevate” CU’s “model.”
“They’re simply dropping the identify….. We’re nonetheless searching for company companions for the naming rights,” stated an RTD customer support agent, who declined to present her identify, citing RTD coverage for its brokers.
RTD sells practice route naming rights, encouraging firms to “capitalize on a captive viewers,” in response to the RTD web site. The CU deal that led to naming the downtown-DIA rail line “the College of Colorado A Line” was the primary of the sponsorship offers.
RTD officers didn’t instantly reply to queries.
CU officers determined a yr in the past to finish their five-year practice sponsorship contract, college spokesman Michael Sandler stated.
