Sean “Diddy” Combs is formally returning to the music enterprise.
On Tuesday, the Unhealthy Boys Data founder-turned-Ciroc vodka entrepreneur introduced that he has signed an unique one album take care of Motown Data.
The deal additionally features a new report label imprint appropriately titled Love Data, since Diddy modified his identify to “Love” in 2017.
“Music has at all times been my past love,” Combs stated in a press launch. “Love Data is the following chapter. [It’s] about getting again to the love and making one of the best music of my life,” he added.
Combs retired from music in 2016, telling Cigar Aficionado magazine that his “No Method Out 2” album could be his final.
“I need to cease at an ideal place,” he stated. “And a ultimate album is a good place to cease. I need to take a victory lap, to do a world tour and actually take pleasure in it one final time. After which I need to do various things and have totally different experiences.”
He says he’s able to benefit from the music once more, and new label Love Data, “can be devoted to R&B music and can launch singles and collaborative initiatives from a collective of world-class artists, producers and songwriters” stated the discharge.
“For the label I’m targeted on creating timeless R&B music with the following era of artists and producers. Motown is the right accomplice for my album and I’m excited so as to add to its legacy,” Combs stated.
Motown CEO and chair Ethiopia Habtemariam added, “This can be a main second for Motown, as Diddy is one in all this century’s most essential voices in music and tradition… To be part of his subsequent evolution and album is nothing wanting monumental.”
The announcement comes as Diddy prepares to host and executive produce the Billboard Music Awards for the primary time on Sunday.
“This can be not like any awards present. I’m bringing the love and setting the frequency at an all-time excessive,” he stated.
