Mr. Musk’s Twitter, very similar to his cash, works in ways in which others’ don’t. He follows solely 114 accounts, however his tweets often obtain tens of 1000’s of replies apiece, and infrequently many extra. He opens his Twitter app to what’s fairly doubtless the busiest notifications tab on the complete service, representing hundreds of thousands of phrases directed at him, largely about him.
With every pull of a thumb, the tab algorithmically replenishes from a pool of extra new posts than a single human may probably hope to learn. It’s a Twitter that’s too busy and overloaded to resemble Twitter as most individuals understand it, with each attainable notification bubble eternally studying “99+.”
How Elon Musk Purchased Twitter
A blockbuster deal. Elon Musk, the world’s wealthiest man, capped what appeared an inconceivable try by the famously mercurial billionaire to purchase Twitter for roughly $44 billion. Right here’s how the deal unfolded:
Twitter, for almost all of customers, is a spot to comply with individuals and perhaps submit. For a smaller group of customers, it’s a spot to attempt to amass a following. For somebody in Mr. Musk’s place, “it’s like he’s texting the world,” stated Jake Updegraff, a star social media supervisor with experience operating giant Twitter accounts.
With a big sufficient viewers, Mr. Updegraff stated, “it’s like a complete discussion board below every little thing you submit.” It’s an on-demand portal to the middle of a media galaxy, during which a daily feed of knowledge is changed with an infinite stream of individuals addressing you by identify. For the proper kind of individual, few issues could possibly be extra intoxicating (or extra debilitating).
The methods during which Mr. Musk has leveraged Twitter for real-world energy are measured with totally different instruments, and on a unique scale, than no matter clout he has been capable of accumulate inside the platform. They’re what is going to matter most sooner or later, to him and to the remainder of us. Mr. Musk plainly sees worth in what Twitter already does and in what it has allowed him to do, and his need to protect or extend these qualities may have critical penalties effectively past the platform.
For decoding Mr. Musk’s claims about how Twitter might change, his expertise with the platform could possibly be instructive. He has used Twitter to advertise his firms — Tesla particularly, but additionally SpaceX, the Boring firm and others — and relentlessly assault his critics and rivals.
