After a four-year absence, Leinenkugel’s is bringing again their cult favourite, Sundown Wheat, with a … [+]
After a four-year hiatus, Leinenkugel’s followers will lastly get to get pleasure from this model’s Sundown Wheat subsequent week.
On August fifteenth, liquor retailer cabinets may have this Belgian-style witbier stocked for a restricted time. Not solely that, however Leinenkugel’s goes to pay one sundown seeker a $10,000 to look at a sundown accompanied by the right pairing of a Sundown Wheat beer in hand.
Beer followers and sundown seekers have till Aug. 18 to use for the gig, they usually must be at lest 25 years previous, a U.S. resident, and they should clarify why they’re the final word sundown drinker. One winner will obtain $10,000 to look at a sundown with the cult brew, plus get pleasure from a Labor Day weekend getaway courtesy of the model.
The promotion was impressed by followers who’ve been nagging the model about returning Sundown Wheat. One diehard fan even created a change.org petition that was signed by greater than 1,500 folks. “Leinenkugel’s is all the time listening to our followers, and we do attempt to make their wishes a actuality,” says a model spokeswoman. “And now, we’ve made that occur.”
To commemorate the beer returning to cabinets for a restricted time, the model needed to make it much more particular, and what’s extra particular than watching a sundown with a Sundown Wheat, she says. The beer will keep on cabinets by means of October.
However the Chippewa Falls, WI-based model additionally needed to intensify the fantastic thing about a Midwestern sundown. “Everybody is aware of about the fantastic thing about a California or Florida sundown,” she says. “However we at Leinenkugel’s is aware of that Wisconsin is a best-kept secret for beautiful sunsets, particularly once they’re loved with a beer in hand.”
Thus the “sundown seeker” promotion was developed. Aspiring “sundown streamers” can apply by following and tagging Leinenkugel’s on Instagram and posting a video explaining why they’re the final word fan of the Wisconsin sundown and Sundown Wheat with the hashtags #sunsetstreamer and #contest. For a sound submission, Leinie’s have to be tagged on Instagram, and candidates should publish a video explaining what makes them certified to deliver the Wisconsin sundown to “dwell” with the hashtag #sunsetstreamer and #contest.
The “sundown stream” will occur over Labor Day weekend, which is, in fact, the unofficial sundown of summer season. The profitable sundown streamer will get to remain at a Wisconsin cabin over the weekend, prepared to sit down on the again on the dock wit ha crisp Sundown Wheat in hand. “No must narrate – the sundown speaks for itself,” she says, including that Leinie’s crew will deal with all of the technical features of the stream.
And the winner additionally will get his or her personal stash of Sundown Wheat after their streaming duties are completed.
