A view reveals the dismantled McDonald’s Golden Arches after the emblem signage was faraway from a drive-through restaurant of McDonald’s in Khimki exterior Moscow, Russia Could 23, 2022. REUTERS/Lev Sergeev
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Could 27 (Reuters) – McDonald’s in Russia has registered attainable model names for the agency taking on its fast-food eating places there, together with “Enjoyable and Tasty” and “The Identical One”, patent filings confirmed on Friday.
The world’s largest burger chain, with almost 850 eating places in Russia, is promoting as much as certainly one of its native licensees in response to Russia’s army marketing campaign in Ukraine and the following wave of Western outrage and sanctions.
The corporate stated on Friday that the logos registered with Russia’s Rospatent company, from which it finally deliberate to decide on one model, additionally included “Simply Like That” and “Open Checkout”.
McDonald’s (MCD.N), which owns 84% of its eating places in Russia, is among the largest worldwide manufacturers to go away since February. learn extra
The eating places that it owns are being offered to Alexander Govor, who runs a franchise operation of 25 eating places. Different franchisees will likely be given the choice of working below the brand new model.
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Reporting by Reuters; Writing by Kevin Liffey; Modifying by Susan Fenton
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