Google has disabled companies capability to make use of RCS for promotion in India, the corporate’s greatest market by customers, following studies of rampant spam by some corporations in a setback for the usual that the corporate is hoping to be the way forward for SMS messaging.
Wealthy Communication Providers, or RCS, is the collective effort of quite a lot of business gamers to supercharge the normal SMS with trendy options corresponding to richer texts and end-to-end encryption.
Google, Samsung and quite a lot of different corporations together with telecom operators have rolled out assist for RCS to lots of of thousands and thousands of customers worldwide in recent times. Google stated final month that RCS messaging within the Messages app for Android had amassed over 500 million month-to-month lively customers.
At its developer convention final month, the corporate additionally urged that “each cellular working system” (in a refined jab at Apple) to assist RCS, which can be aimed toward serving to companies attain customers in a extra interactive approach.
The issue, nevertheless, is that scores of companies in India together with high banks and different lending corporations have been abusing the characteristic to ship unsolicited promotional supplies to any particular person’s telephone quantity they’ll discover within the nation.
A number of customers started complaining about it on Twitter final month and it seems like their messages have reached Google.
In an announcement, Google acknowledged “some companies are abusing our anti-spam insurance policies to ship promotional messages to customers in India.” On account of that, Google stated it’s disabling the characteristic because it “works with the business to enhance the expertise for customers.”
