On September 1, Graff launched its new marketing campaign starring supermodel and muse, Grace Elizabeth, reasserting the model’s unwavering positioning on the bridal market. Showcasing a collection of breathtaking designs from the high-jewelry home’s bridal assortment, Graff’s new marketing campaign gave Elizabeth and her actual life husband, German footballer Nicolaus Krause, the chance to reside their dream wedding ceremony they by no means had as a result of pandemic.
For the reason that begin of the corporate over 60 years in the past, the bridal market has all the time been of essential significance to the British jewellery home. With a “diamond first” imaginative and prescient, the model’s distinctive strategy to deciding on diamonds depends on experience that has been handed down via generations, with every diamond assessed by a member of the household in keeping with the Graff commonplace of magnificence: a mixture of character, artistry and power that mix to create diamonds which might be higher, brighter and extra good.
Coinciding with the discharge of their new marketing campaign, Graff launched a newly up to date model of the long-lasting Promise setting, minimizing the quantity of valuable metallic surrounding the diamonds to create a seamless, elegant movement between the shank, shoulders and centre stone. The freshly enhanced silhouette reveals a tender tulip form and a dropped high bezel, bringing a stupendous delicacy to the entrance view, whereas the facet stones are held by a sweeping, natural bezel that transitions into delicate claws.
The brand new bridal marketing campaign and assortment could be considered right here at www.graff.com.