Because the US Open enters its second week, and the leaderboard is actually nonetheless shifting, off the courtroom, there’s already a winner in my eyes.
This 12 months, for the primary time the US Open’s signature cocktail — the Honey Deuce constructed with Gray Goose vodka, recent lemonade, raspberry liqueur and topped with two melon balls for garnish — is on the market in a canned model for followers watching from residence.
“Simply because the mint julep is integral to the Kentucky Derby, so is the Gray Goose Honey Deuce to the US Open,” Aleco Azqueta, vp of selling at Grey Goose, instructed Forbes.
Honey Deuce Specific
The Honey Deuce cocktail has been a definitive a part of the US Open fan expertise since 2006, when sponsor Gray Goose collaborated with Gramercy Tavern’s Nick Mautone to create a vodka beverage for the match. Azqueta defined that previously 16 years the model’s explored methods to develop the thrill of the in-person expertise at residence, together with beforehand run cocktail kits, however this 12 months they wished to make it even simpler to benefit from the basic cocktail.
“We wished to take it one step additional to create a Honey Deuce that’s really ready-to-drink; it’s served pre-mixed and chilled, delivered proper to the doorstep, so all it’s a must to do is open, sip, and luxuriate in,” mentioned Azqueta.
The restricted version Honey Deuce is bought as a four-pack with 4 steel straws and an insulated tote to make sure the cans arrive chilled and able to crack. As for the packaging, Azqueta explains that Gray Goose was impressed by the commemorative cups that the drinks are served in on the Arthur Ashe stadium. He says the cups, which checklist all of the earlier US Open champions, are as a lot of a fixture of the US Open because the Honey Deuce itself and that’s replicated within the moveable, useful eight-ounce cans of the RTD model.
“We actually wished the cans to resemble the commemorative cups bought within the stadium as carefully as potential, since they’re such a coveted memento that followers love. It’s a technique to make followers at residence really feel like they’re sipping courtside,” emphasised Azqueta.
The canned Honey Deuce is on the market solely through Cocktail Courier, a web-based supply service, which Azqueta says makes it even simpler to sip on-demand, nonetheless, the cans are solely delivery throughout New York Metropolis via the ultimate spherical of the match.
“For New Yorkers, the US Open is a lot greater than only a sporting occasion; it’s one of many metropolis’s main cultural touchstones. Everybody will get concerned within the US Open in New York, whether or not they’re attending the matches on the stadium or not,” defined Azqueta.
Although the cans are unique to NYC this 12 months, Azqueta teased that Gray Goose is repeatedly exploring new methods to convey the Honey Deuce to followers cheering from residence, which could simply imply they’ve some tips up their sleeves for subsequent 12 months.
