Dec 6 (Reuters) – The HBO Max video streaming service is as soon as once more obtainable on Amazon’s Prime Video Channels in the USA, ending a greater than year-long hiatus.
Warner Bros Discovery (WBD.O) and Amazon Inc (AMZN.O) introduced Tuesday that Prime prospects can join HBO Max, efficient instantly.
The deal ends a stalemate between Amazon and HBO Max’s earlier proprietor, AT&T Inc (T.N), which objected to having a 3rd occasion stand between its Warner Bros studio and the streaming service’s subscribers.
AT&T canceled subscriptions bought via Amazon’s Prime Video in September 2021 and refunded cash, because it sought to ascertain direct relationships with prospects.
The choice price AT&T the 5 million HBO subscribers it had gained via the e-commerce large’s video platform, Reuters reported on the time.
Amazon and Warner Bros Discovery stated HBO Max will probably be obtainable for $14.99 a month. Subscribers can have entry to extra content material when an expanded model of the streaming service launches subsequent 12 months.
Neither occasion would focus on deal phrases, though Warner Bros Discovery’s chief technique officer, Bruce Campbell, stated in an announcement that the settlement expands the potential viewers for HBO Max and advances “our data-driven strategy to understanding our prospects.”
Amazon has greater than 200 million Prime members worldwide. Researcher Parks Associates this month ranked Prime Video as the highest streaming service in the USA.
Reporting by Daybreak Chmielewski in Los Angeles; Enhancing by Edmund Klamann
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