Founder and designer of Island Dye, Maria
When Maria Hanley arrived in Ibiza throughout her ultimate yr in college, little did she know she was embarking on a journey of a lifetime. She based Island Dye, a vogue model specializing in high-end tie dye designs, on the peak of the pandemic. Quick ahead to 2 years later, Island Dye is stocked in 15 worldwide luxurious retailers, and have become the very best saved secret amongst vogue insiders all over the world.
“I’ve at all times been passionate with regards to vogue, and Island Dye occurred very naturally.” The 24-year-old (Hanley was 22 when she based the model in Could 2020) began by practising completely different methods on white items of clothes she had mendacity at house. “Tie-dye turned my quarantine past-time. I had at all times liked the thought of beginning my very own model and was having fun with the artwork of tie-dying which is once I determined to begin posting my work on Instagram, the place I obtained my very first prospects.”
Delicate-spoken, gentle-mannered, preferring an evening in her studio over partying — regardless of not being typical of what one might take into account an Ibiza-lover to be, there are a number of the reason why Hanley’s inventive journey was destined to start on this lovely island. “I’ve at all times visited Ibiza often since I used to be a toddler and residing on this island has at all times been a dream of mine. Moreover, I used to be drawn to the historical past of tie-dye in the course of the 60s in Ibiza — the hippy period!” The founder tells me with a smile.
Island Dye’s uniquely hand-dyed designs
It’s simple to overlook Hanley’s age, for that she speaks of her work, the model’s core worth and goal, in addition to the way forward for herself as a founder/designer with such thought-about and properly thought out views.
“To start with, I used to be curious to see how I might upcycle outdated clothes by the completely different tie-dye methods — it was basically combining artwork with clothes.” As a younger model, Island Dye has been dedicated to sustainability and social duty from day 1. With each piece designed and hand-dyed regionally in Ibiza, the founder/designer retains her environmental waste and carbon footprint to a minimal wherever she will. She’s nonetheless actively looking for a totally pure dye that’s environmentally innocent with out compromising on the brightness of her signature designs.
Island Dye’s items are liked by many, together with a few of vogue’s largest names — together with Chiara Ferragni, who has not too long ago visited Island Dye’s idyllic pop-up on the Cala Gracioneta Chiringuito seaside restaurant and dressed her complete household in nothing however Island Dye. “I might describe the model’s aesthetics as enjoyable, snug and naturally ‘inventive’ as each bit is hand-dyed, distinctive (1 of 1) and by no means meant to be utterly good.” The founder’s personal fashion displays Island Dye’s persona completely — colourful, fashionable and playful.
Island Dye’s hand-dyed design
Having had so many breakthroughs because the model’s institution with none advertising and marketing or skilled press, for Hanley, probably the most important second got here this summer season when Island Dye was stocked on the Lamarca Effectively retailer in Madrid. “On the very starting of Island Dye, I visited this wonderful idea retailer and left with the purpose of someday being a part of it — this undoubtedly felt like a milestone for me.”
When requested about how Island Dye’s designs are so well-received, and particularly, differ from different tie dye manufacturers, Hanley doesn’t hesitate: “By our distinctive selection of colour mixtures used throughout our vary of clothes — I actually consider there’s a colour mixture for everybody. I additionally assume the fashion of our clothes units us aside from the ‘basic’ tie-dye clothes that buyers are used to seeing. I’d describe Island Dye’s aesthetics as ‘fashionable athleisure.’”
There is no such thing as a plan in Hanley’s books to decelerate any time quickly: Island Dye’s children assortment, launched in 2021, has confirmed to be immensely in style and this summer season’s new floaty seaside shirts and trousers set additionally turned an on the spot fan-favorite. “I might like to develop the model extra, and experiment with completely different classes along with clothes.”
Watch the house.
Island Dye’s items might be ordered on-line at www.islanddye.com and various worldwide retailers.
