Calling all Longchamp followers, the French luxurious label has launched its newest purse assortment within the type of the Field-Trot vary, and it exudes the straightforward and timeless class of Longchamp.
Made up of three bag sizes and two purses, anticipate a medium cross-body, a smaller model, and a mini format with a prime deal with and shoulder strap for many who like dinky equipment, together with a protracted continental pockets and a coin purse. As for the colorways, there are 5 variants with basic and up to date shades of black and cognac, vibrant orange, and lilac and cypress.
In fact, the gathering in title and silhouette nods to its equestrian and leather-based heritage, with a brand new tackle the model’s horse and rider emblem that options on easy calfskin sourced from LWG gold-certified tanneries that promotes sustainable environmental practices within the leather-based trade.
Sophie Delafontaine, Inventive Director of Longchamp tells us extra concerning the new assortment.
Inspiration and design: The Field-Trot assortment is a crucial and thrilling launch for Longchamp because the design is a bit completely different than something we’ve achieved earlier than by way of form and construction. It additionally encompasses a first-of-its-kind tackle the model’s iconic horse and rider emblem – an intricately designed medallion in gold-tone metallic – a metaphor for the power and independence of the Longchamp lady.
When creating this assortment, I used to be impressed to make a bag that may be a celebration of the joie de vivre and the unbiased, dynamic, and daring. The model of the bag itself was influenced by spontaneity and a life lived on the go – structured but smooth and easy, it stays true to a basic geometric type of a confident assertion. The title “Field-Trot” alludes to Longchamp’s equestrian associations (keep in mind, it was named after essentially the most well-known racecourse in Paris) and to the model of the bag itself: a smooth, boxy form. Easy, but refined, easy, but timeless – the very definition of French stylish.
Supplies: Longchamp’s purses are all the time made with high-quality merchandise and designed with genuine supplies. Emblematic of the home’s leather-based heritage, Field-Trot is available in easy calfskin leather-based with a slight patina, a pale gold metallic medallion, and cut up velvet cowhide lining. Each refined and informal, Field-Trot mischievously cultivates the French paradox that Longchamp is legendary for. The sleek calfskin is sourced from Leather-based Working Group (LWG) gold-certified tanneries, a company that promotes sustainable environmental practices within the leather-based trade, which is necessary to us as a model.
Versatility: This next-gen basic purse is the proper on a regular basis accent to take you from the workplace to your subsequent journey. It was designed with versatility in thoughts as a result of the trendy lady is all the time on the go, which makes it a necessary for the upcoming fall season and past. The gathering is available in 5 colours and three sizes with an adjustable strap, and its understated and structured design will be styled in numerous mixtures. The purses are additionally complemented by a protracted continental pockets and a coin purse with a shoulder strap, so there are a number of colours, choices, and sizes to select from within the Field-Trot assortment.
Longchamp heritage and high quality: Embodying French craftsmanship, Longchamp, led by the Cassegrain Household for 4 generations, is devoted to providing lasting merchandise. The corporate’s predominant goal is to make sure that prospects can maintain onto their objects for time to return, take care of them and cross them on. Due to this fact, Longchamp is dedicated to creating high-quality merchandise designed with precision and created with genuine supplies in our workshops. The Field-Trot assortment was no completely different – we needed to supply a luxurious, high-quality purse, which actually makes this an investment-worthy piece so as to add to your wardrobe because it won’t solely final however will be handed on.
Longchamp’s Fall/Winter 2022 marketing campaign: Longchamp’s Fall/Winter 2022 “Les Filles” marketing campaign consists of our new season movie, J’aime Les Filles, and highlights the Field-Trot assortment. J’aime Les Filles consists of an all-female staff and spotlights young-female expertise, together with director Alice Kong and actors Annabelle Belmondo and Marion Barbeau. Longchamp celebrates friendship by a narrative following two Parisian ladies who’re excited to fulfill once more in Paris to test off a bucket record collectively and make up for a misplaced time. The 2 ladies run round Paris, carrying their Longchamp purses, prepared for regardless of the day throws at them.
See the complete assortment on longchamp.com.