Inspired by ABBA, digital popstar Polar aims for real-world debut

LONDON, July 29 (Reuters) – (This July 29 story is refiled to repair typos in paragraphs 4, 5 and seven)

After headlining a pageant within the metaverse, digital singer and influencer Polar has ambitions to carry out in the true world – drawing inspiration from the avatar concert events pioneered by Swedish pop giants ABBA, the digital group behind her says.

The creation of media firm TheSoul Publishing, Polar at the moment exists solely in digital world environments and on social media.

Her profession took off in 2021 when she carried out her debut single “Shut To You” within the online game “Avakin Life”, and he or she has 1.6 million followers on TikTok and a YouTube channel with extra that 500,000 subscribers.

Followers have been in a position to work together together with her once more final month on the sport’s annual Photo voltaic Sounds Pageant, which Victor Potrel, TheSoul Publishing’s Vice President of Platform Partnerships, stated attracted greater than 4 million guests final yr.

“I need to carry out a stay present in an actual venue in entrance of my actual world followers. It will not be as far-off as individuals assume,” Polar stated in reply to a query submitted by Reuters.

Potrel stated that, whereas the main focus was on the massive viewers within the metaverse, her group have been contemplating choices for potential actual occasions too.

“ABBA is doing a sequence of concert events the place they’re a hologram on stage, and we predict that that is a sort potential – to additionally carry Polar to the true world on this approach,” he stated.

“So positively we’re design potentialities and potential.”

As regards the merging of digital and actual world areas, sooner or later Potrel thinks we are going to see extra fluidity.

“Perhaps you’ll not all the time know ..should you’re in entrance of the digital artist or the true artist,” he stated.

Reporting by Sarah Mills; modifying by John Stonestreet

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