Instagram’s Best-Selling Lip Oil Has Honey Bees To Thank

Gisou’s immensely common Lip Oil is indisputably Instagram’s cult magnificence must-have. Containing 99.5% pure components, the best-selling product is lastly restocked at present on Could 3. From its pure golden hue to its subtly candy style, the Honey Infused Lip Oil has a novel mix of pure components with hydrating and nourishing properties to appease chapped, dry lips and ship that plumped look with a golden honey glow.

Created by one of the vital profitable fashion influencers Negin Mirsalehi, Gisou is a haircare and pure magnificence model impressed by the Mirsalehi Bee Backyard run by the Mirsalehi household for six generations within the Netherlands. I converse to Mirsalehi about her common model, the Honey Bees, and extra.

Angela Lei (AL): Your merchandise have been immensely common for the reason that launch in 2015 and the Lip Oil offered out in 6 hours following its launch — what would you say is paramount to Gisou’s success?

Negin Mirsalehi (NM): I believe Gisou’s success is finally right down to the standard of our merchandise, our heritage-driven, bee-centered strategy, the distinctive key components like Mirsalehi Honey and our proprietary Bee Backyard Oil Mix that go into our haircare and just lately launched complexion merchandise, and naturally our neighborhood.

At Gisou we create haircare and complexion merchandise with the perfect sustainably sourced components from my father’s Mirsalehi Bee Backyard within the Netherlands. And thru this, we contain our neighborhood each step of the way in which — from product growth selections to elevating consciousness for the significance of bees.

Lots of our loyal Gisou followers have been with us since we first launched our iconic Hair Oil and have seen the transformative advantages of our sustainably-sourced Mirsalehi Honey on not solely hair, however now their complexion and lips! All the things we do, from the components we decide, to the way in which we clarify it to our Gisou household, has historical past and authenticity behind it.

AL: You began documenting your love for magnificence and style via running a blog and have become one of many largest personalities within the trade with 7m followers on Instagram alone — how would you say social media has modified the retail trade and the way in which individuals shopped?

NM: Social media has performed an enormous function in Gisou’s id and progress. I take advantage of my platform to construct consciousness not solely of the model but additionally around the globe of bees and beekeeping. I really like taking my viewers behind-the-scenes and into our bee backyard and educating them on completely different sorts of beehives, foundations, and bee frames, and sharing the ins-and-outs of bee season.

Earlier than utilizing social media platforms, retail had solely two choices to promote merchandise: they both needed to arrange a retailer in actual life or showcase merchandise via a web based retailer. However with social media, retail companies can now promote their merchandise in an interactive method via their on-line profiles. It’s a lot faster to see the response of our neighborhood to new innovation, particularly once I put a product on my profile feed, as social media has created a platform for it to promote out immediately.

Among the finest issues about social media for retail companies is that it means that you can have that prompt communication together with your prospects. Whether or not that’s via personal messages or the content material you publish, it’s far simpler to create a way of neighborhood and an actual relationship together with your prospects with these digital platforms in place.

AL: With such nice recognition on your hair care merchandise, what impressed the invention of the Gisou Lip Oil?

NM: At Gisou we attempt to harness the quite a few advantages of honey into each bottle we produce. The Honey Infused Lip Oil was impressed by the wealthy botanical sources of our Mirsalehi Bee Backyard, sustainably sourced and beloved by our bees, to boost and provides pure hydration to your lips.

With each new product we launch, we goal to develop the perfect innovation. The Lip Oil has offered out twice since launch in lower than 6 and 24 hours — that could be a true milestone in magnificence and for us actual validation our neighborhood loves it! We wished to develop a product that’s a real overachiever — our Honey Infused Lip Oil is formulated to supply long-lasting moisture and safety, every key ingredient works collectively to intensely hydrate, situation and restore dry, chapped lips.

AL: It’s straightforward to imagine your success got here straightforward, together with your nice followings throughout numerous social media platforms. What are a number of the largest challenges you’ve confronted as an entrepreneur in addition to a public determine?

NM: Going into launching Gisou as new founders, we didn’t have a lot of an thought of what to anticipate. Neither my fiancé Maurits nor I had ever launched an organization earlier than, not to mention a magnificence model. It’s necessary to notice {that a} “nice following” doesn’t essentially translate to a profitable firm — we needed to earn our buyer’s belief and loyalty. We dwell in a digital age the place you find out about and expertise a model for the primary time on social media, so one of many largest challenges I confronted was launching a haircare assortment versus, say, a make-up or style line. With make-up and style, what you see is what you get: while you see somebody making use of eyeshadow, you see the outcomes instantly. Identical with a pair of pants; you already know what it appears like right away. Haircare is completely different — individuals have to belief the model implicitly that the merchandise are going to work. We’ve invested a variety of time in and a spotlight in direction of constructing this clear and genuine relationship with prospects within the hair class.

Creating Gisou has been the best journey of my life! And, to have met all of the milestones we’ve had and to have the ability to work together with a neighborhood that’s simply as obsessed with our merchandise as we’re — it’s probably the most humbling and satisfying expertise.

AL: Followers love the cruelty-free, sustainable focus of Gisou. Why is utilizing pure, planet-friendly components so necessary for you?

NM: Sustainability is the core worth and an ongoing precedence at Gisou. We all know we’re not good, however we’re obsessed with bettering and dealing arduous to take action. We’re well-aware {that a} 360 strategy is required — product, packaging, procurement, individuals. On World Earth Day 2019, we printed our first Sustainability Promise and made the 360 dedication to work in direction of a cleaner and greener Gisou, keep accountable and by no means cease bettering within the years to return. We renew this dedication annually with a recap of our progress and targets for the long run, specializing in bettering our bee-centered strategy, elevating consciousness for the significance of honey bees in our ecosystem, prioritizing efficacy and sustainability all through all of our product formulations, and bettering the sustainability of our packaging.

AL: What’s subsequent for Gisou and also you?

NM: A lot! There are a variety of new product launches within the pipeline this yr, which we’re extremely enthusiastic about. Our ardour and power lies in hair care via our heritage. Firstly, nonetheless, Gisou is a way of life model based mostly on bee-derived components and we’ll additional develop this concept within the coming months. Though I can’t reveal a lot but, we have now a variety of enjoyable and thrilling initiatives in retailer for this yr and the subsequent — watch this house!

The Gisou Lip Oil is restocked at present, Could 3, and is accessible at www.gisou.com.