Italian Jewelry Industry Begins Full-Scale Marketing Effort In The U.S.

The Italian Jewellery Trade has begun a giant push into the North American market with its first ever exhibition and workshop beneath the banner of “The Italian Jewellery Manifesto.”

A complete of 46 Italian jewellery producers participated within the occasion held Could 18 – 20 on the new Piazza Italia, an occasion house and showroom in New York devoted to Italian meals, design and style industries.

In line with the organizers, roughly 300 patrons attended the three-day occasion, together with representatives from Neiman Marcus, Bergdorf Goodman and Zales. It even attracted patrons from London.

The occasion opened with a press convention and a networking dinner adopted by two days of workshops and excursions of merchandise on supply with representatives from the producers to clarify their choices for U.S. jewellery trade patrons and journalists. The businesses on the occasion represented the 4 main jewellery facilities in Italy: Vicenza, Valenza, Arezzo and Torre del Greco, in addition to firms in different elements of the nation.

Whereas the jewellery firms symbolize a wide range of supplies, types and methods, the bond that unites this group is the dedication to Italian design and craftsmanship and the “Made in Italy” merchandise mark indicating {that a} product is all deliberate, manufactured and packed in Italy. These traits are acknowledged all through the world for its uniqueness and top quality in design and craftsmanship. These firms should not family names, however they create most of the jewels that fill retailer cabinets all through the U.S. and the world. They mix historic handcraftsmanship with high-tech machine methods (Italy can also be recognized for its high-tech jewelry-making equipment).

Antonio Laspina, consul normal of Italy for the U.S., mentioned The Italian Jewellery Manifesto is only the start. Commerce and consumer-facing occasions might be held on the Piazza Italia house and all through the nation. Laspina significantly famous South Florida, Texas and Arizona as key locations for future occasions.

This challenge is an enormous enterprise that’s totally funded by the Italian authorities, which helps Made in Italy producers all through the world. This occasion was the results of a collaboration among the many Italian Commerce Company within the U.S., FEDERORAFI (the Italian Federation of gold jewellery, silverware and jewellery producers), and the Italian Ministry of International Affairs.

North America has all the time been a long-standing and very important marketplace for the Italian jewellery trade. Nonetheless, through the Coronavirus pandemic (and certain due to it) the area has as soon as once more grown to turn into the biggest marketplace for Italian jewellery.

Paola DeLuca, a well known development forecaster within the jewellery trade, mentioned in an interview following the occasion, the principle cause is each the rise in U.S. customers buying Italian jewellery and due to the altering retail panorama, marking a necessity for producers to work together with customers and the jewellery commerce extra immediately.

Through the press convention this progress in shopper demand was highlighted by Claudia Piaserico, president of FEDERORAFI, saying that 2021 gross sales of Italian jewellery within the U.S. totaled almost 1.3 billion euros, accounting for 16% of all Italian jewellery exports.

“North America as soon as once more is the highest export marketplace for Italian jewellery because it was within the 90s,” mentioned DeLuca, who curated the producers and led the advertising and communications efforts for the occasion. “It’s a love affair that began a few years in the past in America and is constant and changing into stronger in 2022 and onward.”

DeLuca says the timing of the North America advertising push coincides with this elevated spending in Italian jewellery and a brand new perspective amongst folks due to the coronavirus pandemic.

“Persons are keen to spend as a result of they need to be ok with themselves. They’re investing in leisure and luxurious,” DeLuca mentioned. “The pandemic modified our notion of life and values and so persons are again in investing in jewellery and good design and due to this fact this can be a time when entrepreneurs and businesspeople are investing, and customers are responding.”