MILAN, Feb 17 (Reuters) – Italy’s La Scala has launched a streaming service permitting viewers to look at its operas, concert events and ballets on-line, in an effort to widen its viewers worldwide.
The primary live performance shall be broadcast reside on “La Scala TV” on Saturday with three Mozart symphonies carried out by Daniel Barenboim, the famend Milan-based opera home stated in an announcement.
With a ticket value vary between 2.9 euros and 11.9 euros ($3.1-$12.7), subscribers this 12 months can select between seven reside opera performances, 9 concert events and three ballets.
The service targets a “world viewers who can’t be bodily within the theatre however wish to comply with the reveals,” La Scala stated, including that it hoped to draw younger folks and college students in addition to older opera-lovers.
The provide additionally consists of pre-recorded reveals, documentaries, and “particular content material” that the theatre didn’t specify.
La Scala is an icon of Italian musical tradition and the opening evening of its annual season in December is a conventional appointment for the nation’s excessive society and political elite.
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The net service debuted on Tuesday with Italian composer Giuseppe Verdi opera’ “The Sicilian Vespers”, carried out by director Fabio Lusi.
“The venture is a part of a broader effort to modernize the theatre forward of the 2026 Olympics” that may happen within the Milan space, La Scala stated.
($1 = 0.9394 euros)
Reporting by Sara Rossi, modifying by Gavin Jones
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