Jack White shot down his personal band’s non-fungible token releases, saying the brand new merchandising growth makes artists seem like they assume their followers are “silly.”
Final yr a handful of White Stripes NFTs have been made out there, taking the type of animations related to a remix of traditional observe “Seven Nation Military.” In a latest interview with the Atlantic, White mentioned the concept was introduced up by his former administration firm.
“I do not wish to come out and say ‘I had nothing to do with this,'” he commented. “It’s my band. We allowed it to occur. Nevertheless it did not actually curiosity me. It is not one thing we’ll be doing very a lot of.” He mentioned of the NFT idea: “It provides off a vibe of ‘Effectively, if individuals are silly sufficient to offer me cash for this, I am going to take it.'”
He additionally expressed some ideas on how he is seen as a fan of older music codecs, particularly vinyl, suggesting that his curiosity in digital has usually been neglected. He’d been an early promoter of the Tidal streaming service, of which he mentioned: “I do not assume it was promoted correctly from the get-go. It rapidly grew to become a lesson: Perhaps individuals do not prefer it when the artists personal the artwork gallery. […] It kind of will get to ‘Eat the wealthy’ sort of stuff.”
He argued as a substitute that he needed to make sure that older codecs weren’t completely forgotten within the new period. “It is onerous to encourage solely with one set of how — solely with the digital half, solely with the vinyl half,” he mentioned, including that digital know-how was a extra enticing notion now than it was once. “It is like, CGI in films is so a lot better than it was within the early 2000s,” he mentioned.
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