TOKYO, June 4 (Reuters) – Japan’s authorities is contemplating resuming a nationwide journey low cost marketing campaign as quickly as late this month to assist the tourism trade get well from a COVID-19 hunch, the Nikkei newspaper mentioned on Saturday.
A revived “Go To Journey” marketing campaign would doubtless function a core measure to stimulate client demand, the enterprise every day reported, with out citing sources. Japan is about to ease border controls to let international vacationers in from July 10 as coronavirus infections ease.
The federal government will determine on the marketing campaign quickly, the Nikkei mentioned, with out specifying time.
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Officers on the Japan Tourism Company couldn’t instantly be reached for remark exterior enterprise hours.
The marketing campaign, rolled out in July 2020 simply as COVID was gaining power, subsidised half of the journey expense, as much as 20,000 yen ($150) an evening, for every traveller.
The programme helped increase tourism however was shelved 5 months later because the pandemic surged.
($1 = 130.8600 yen)
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Reporting by Tetsushi Kajimoto; Modifying by William Mallard
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