The opposite take is our property Terramor in Bar Harbor, Maine. We noticed folks searching for distinctive methods of experiencing the outside, and never everyone seems to be fascinated about conventional tenting. We all the time felt the place the place Terramor sits, which was a former Okay.O.A. campground, had one thing actually particular about it. We don’t name it glamping. We name it an outside resort. We’ve a lodge with meals service. We’ve tents with beds, snug linens and private fireplace rings. Every tent has its personal rest room, which is a giant distinction.
Like at a resort, we’ve got lots of actions. We’ve these lovely telescopes and we deliver folks in to guide stargazing. We’ve yoga and Pilates. Our flagship is in Maine, so we do lobster bakes as soon as per week.
Okay.O.A. has been a budget-travel firm. Have been there considerations about increasing into the luxurious market?
Whereas we hadn’t operated within the luxurious area, we felt very assured about our information of out of doors hospitality and knew we may create one thing in Terramor that might resonate. We thought-about a model extension of Okay.O.A., however finally felt a brand new model made extra sense. The model is so well-known and we’re constructing one thing actually totally different.
Eighty-five % of Okay.O.A. enterprise is in R.V.s. When folks see Okay.O.A. campgrounds, they suppose R.V. campground. There aren’t any R.V.s at Terramor. We needed to offer readability for our Okay.O.A. campers. And we needed to achieve an entire new set of people that say, “Okay.O.A. isn’t for me.”
The choice to create a brand new model was additionally tied to cost level. Our common price for a Okay.O.A. tent web site is $42 an evening, an R.V. web site is $55 and a deluxe cabin is $137. The typical price at Terramor is $400 an evening. In a tenting expertise, you’re bringing your individual gear. It’s rustic. You’re not in a mattress. Terramor is corresponding to what you’ll see at resort, and we provide resort facilities.
Do you might have plans to develop the Terramor model?
We’ll be able to announce three to 5 new Terramor properties this summer season. After that, I believe we’ll get to the purpose the place we announce one to 2 new resorts a 12 months.
All the Terramor properties can have a number of core options together with a central lodge with meals service, a nature-inspired pool, a group-fire expertise, a pavilion and a fenced-in canine space. Our lodging all have personal fireplace rings on the tent, and we provide free firewood. We additionally at the moment are implementing an area for massages at our present property, and that can possible lengthen to future properties.
