Kompass Music Group’s Innovative Take On Artist Management

Kompass Music Group goes past what it means to be a typical administration firm. Apart from providing steerage within the music business, the corporate can also be devoted to serving to artists develop their model, develop their neighborhood, discover their voice and succeed on their very own phrases. As well as, Kompass Music Group additionally prioritizes range, inclusion and the psychological well being of its shoppers—a necessity in right now’s music world as artists are pushed to their limits between touring and creating music.

“Their imaginative and prescient as an organization not solely focuses on cultivating a ahead pondering sound [that] helps us obtain our final type as artists but in addition prioritizes our psychological well being at first, at all times,” musician Chee says. “It feels extra like a supportive household than a standard chilly enterprise construction.”

“The group prioritizes understanding the inventive identification and imaginative and prescient of their shoppers and orients their work round attaining the particular life and profession targets of the individuals they work with,” artist G Jones says. “For my part, that is maybe an important and invaluable attribute of an incredible supervisor.”

The corporate—based by Jay Rogovin, Blake Coppelson, Jade Gaines and Alec Donkin—calls on expertise from Rogovin’s historical past at C3 Administration and Coppelson’s work at Proximity, who can also be the co-founder of Digital Mirage Pageant. The administration firm’s roster contains EPROM, GoldFish, NotLö, Shades, Classic Tradition, KOAN Sound and Carola. Certainly, Kompass Music Group boasts a educated group, a powerful roster of shoppers and a notable mission.

Right here, Rogovin and Coppelson share with Forbes what they need to see within the business, supporting artist’s psychological well being, creating their very own tradition inside the business and extra.

This transcript has been edited for size and readability.

Lisa Kocay: What was the motivation behind beginning Kompass Music Group?

Jay Rogovin: “I might say the motivation was to create a tradition that was uniquely our personal. That sort of was a end result of various completely different, actually superb individuals and experiences within the music business, to create one thing that we felt embodied or may assist to embody what we wish the music business to symbolize, [what] we actually need it to be. We’re extra aware, much less cutthroat, actually simply specializing in our experiences in additional of a company setting and placing a extra human contact to issues.”

Kocay: You are attempting to create a tradition uniquely your personal and make what you need to see within the business. Are you able to speak about what you outline as your personal tradition and what you need to see within the business?

Rogovin: “[For] individuals [to] be human to one another. We perceive this can be a enterprise and I feel understanding that we are able to all coexist collectively and assist one another, even when we’re technically rivals with one another…there may be a lot that we are able to do and we are able to coexist peacefully and fortunately collectively whereas additionally excelling as professionals. I feel the human facet of issues is so vital.

“We get why all of us obtained into this enterprise within the first place: as a result of we love music and we love live shows. We love the sensation that we get after we’re at a live performance, we’re collectively and we’re sharing this expertise. There may be artistry in artist administration and giving again to that, serving to one another and increasing that exterior of simply the confines of one another’s corporations.”

Blake Coppelson: “I feel what we’re attempting to do just isn’t add one other administration firm into the aggressive fold of the music business however attempt to section ourselves in a method the place we’re offering distinctive worth. The explanation why we joined forces is as a result of we have now the tech and digital facet down from Proximity, after which we have now a standard administration company from a veteran who spent years at C3.”

Kocay: Kompass is attempting to ascertain wholesome boundaries and sources to help the psychological well being of artists. Are you able to speak about supporting their psychological well being and why that is so vital to Kompass Music Group?

Rogovin: “We advocate massively for remedy. We consider that each one of our artists, together with ourselves, needs to be in remedy. It is completely helpful to have somebody to speak to. I feel it is vital to normalize speaking about psychological well being—[it] doesn’t suggest that you just’re ailing. It doesn’t suggest that there is one thing incorrect with you. [Touring is] so taxing, and being an artist or being [in the] music business…if we’re not speaking about this and we’re not being proactive, then we’re basically on our solution to some type of a catastrophe, whether or not it is a private breakdown or one thing horrible occurring on the artist facet, as properly.

“Remember to take a while off, particularly when you find yourself an artist that’s buzzing and well-liked—everybody’s throwing provides your method and it is easy to verify, verify, verify, after which rapidly, your complete 12 months is ebook down and you haven’t any time for your self. So ensuring that we discuss very brazenly with our artists about habit, psychological well being, private life—in the event that they wanna air [that]—[and] understanding that that’s a part of our job as managers is to test in, be open and clear and type that household dynamic the place individuals really feel comfy speaking about it.”

Kocay: What are your plans for the long run?

Coppelson: “Our plan is to take this little seed of an concept that we had by way of placing our heads and firms collectively and really increase on that. I might love for every of our artists to personal and function their impartial file labels—go from their impartial releases to creating content material on Instagram and to creating their very own exhibits. I need them to be the most important creator of their very own model. I really feel like they’ll do this independently and in each regard—even past music. So I really feel like the long run for us is increasing on superb concepts and the ethos that we have now and bringing in additional like minded individuals, whether or not that be managers or artists which are in our imaginative and prescient and and develop with us.”

Kocay: Is there the rest that you just suppose I ought to know?

Rogovin: “We are attempting to steer by instance. I feel wanting round on the people who find themselves at our firm, who they’re and what they stand for that claims sufficient—I do not suppose that we need to be the individuals which are like, ‘Hey, we have now this particular person and this particular person, and that is why we’re investing in individuals as a result of they should be invested in in all probability 100%.’

“What I’ll say is that we’re very a lot aware, not solely as managers, however the artists which are a part of the corporate as properly, proper together with us, hiring, making, prioritizing minorities, girls and folks of shade on lineups.”

Editor’s Notice: This text beforehand recognized Kompass Music Group as Kompass Administration Group.