A bit greater than a yr after personal fairness agency Marlin Equity Partners acquired a majority stake in Lengow, the corporate is increasing its product providing with the acquisition of Netrivals. The monetary phrases of the transaction haven’t been disclosed.
Lengow is a software-as-a-service firm targeted on e-commerce automation. For example, the corporate helps its prospects checklist their merchandise on a number of e-commerce platforms without delay.
First, Lengow prospects import their information feed into the platform. The corporate helps many fashionable e-commerce again ends, equivalent to Shopify, Magento, WooCommerce, and many others. Lengow then helps you cleans up and codecs {the catalogue}.
After that, prospects determine the place they wish to publish their merchandise. Along with on-line marketplaces, Lengow can be utilized to push info to cost comparability websites and affiliate platforms. Prospects may use the product for social media and retargeting campaigns.
As soon as every part is ready up, Lengow acts because the spine on your gross sales technique. Whenever you edit you catalogue, adjustments are mirrored throughout a number of channels. For objects which are onerous to retailer, you may mirror while you’re briefly out of inventory throughout all platforms.
Even with regards to operating your small business, Lengow simplifies your workflow as it may possibly centralize all orders. You may settle for market orders from a single interface, observe packages, cancel orders and concern refunds. It’s also possible to use the product to automate some duties, together with adjusting costs in keeping with competitors.
Netrivals is a Barcelona-based startup that focuses particularly on value and market intelligence. The product helps you observe the costs of your opponents over time throughout a number of e-commerce marketplaces. It at present tracks 1 billion merchandise throughout 32,000 shops.
Extra typically, Netrivals permits you to see in the event you are usually costlier or cheaper than opponents. And, you guessed it, you may leverage that information to create guidelines and dynamically modify your costs relying on the aggressive panorama.
Lengow’s acquisition of Netrivals is smart as they don’t precisely have the identical product positioning, and Lengow doesn’t have a bodily presence in Spain. The French startup opened workplaces in Munich and London — and Netrivals will turn into Lengow’s workplace in Barcelona.
“Our prospects and market companions have been asking for extra capabilities for pricing intelligence alongside the Lengow answer, to activate the product information based mostly on dependable market insights. We’re excited to increase our choices with this acquisition and proceed to innovate to assist manufacturers and retailers succeed of their e-commerce methods,” Lengow CEO Mickael Froger stated in a press release.
