In contrast to many developments within the spirits house that are inclined to ebb and stream, tequila continues to personal its second. In response to the 2022 Brand Champions report simply launched by The Spirits Enterprise, tequila’s reputation elevated 11.7 p.c from 2020 to 2021 and is acknowledged as “the following spirits class to win over shoppers on the world stage.”
Forward of Nationwide Tequila Day this weekend, Sunday, July 24, manufacturers have been giving tequila followers much more motive to partake in celebrating the agave spirit. From new merchandise to new manufacturers, new collaborations and restricted version releases, listed below are eight thrilling updates surrounding tequila.
New Model – Uni Tequila
Uni Tequila launched in June 2022
Final month, Uni Tequila launched in Palm Seaside, underneath the path of CEO Metta Risdal, and they’re taking their activations nationwide for the remainder of the summer time, together with plans to take over the Hamptons on August 20 and Newport on September 17. Although the model is new, it’s been greater than a decade within the making as Risdal traveled to Mexico for the previous 15 years to hunt out the best-tasting tequilas as inspiration to start out her personal line. Uni is an natural rested blanco tequila that’s aged just below two months in oak barrels, allowing for a easy style that lends to sipping the tequila neat. Apart from its clear taste, the brilliant blue, nine-diamond checkerboard sample on Uni’s crystal clear decanter stands out on shore cabinets and bar carts, as a tequila to not miss.
New Product – Dos Equis RTD Margarita
Dos Equis® Margarita Traditional Lim
Marking the model’s first entry into the spirits class, Dos Equis launched their ready-to-drink (RTD) Dos Equis® Margarita Classic Lime earlier this month. Produced in Mexico with blanco tequila and actual lime juice, the brand new Dos Equis Margarita clocks in at 10 p.c ABV and is accessible in a 12 ounce pack of 4.
Restricted Version Launch – Clase Azul 25 Years
Clase Azul Tequila 25 Aniversario Restricted Version
In celebration of Clase Azul’s quarter century, this month the model launched Clase Azul Tequila 25 Aniversario Limited Edition. The particular reposado is produced utilizing a standard stone tahona mill, recognizing the follow and origins of tequila in Mexican tradition. The tequila can also be aged in two totally different first-use American whiskey casks for a mixed eight months, which imparts woody and earthy notes with wealthy flavors of caramel and a spicy cinnamon end. The restricted version reposado is offered in its personal distinctive decanter to commemorate the milestone, branded with Clase Azul’s new brand. There have been solely 9,125 decanters produced worldwide, one for every day because the delivery of the model.
New Product – Flying Embers
Flying Embers Strawberry Guava Margarita
Flying Embers, the beloved onerous kombucha model, has expanded their portfolio with their new line of RTD, glowing canned cocktails obtainable in margarita and mojito-style drinks. The model launched the 2 new selection packs earlier this month, which incorporates The Glowing Margarita Selection pack and The Glowing Mojito Selection pack. Each collections are 100-percent plant-based, natural cocktails. The Margarita pack consists of three flavors: basic lime, blood orange pomegranate and strawberry guava, that are all produced with actual lime juice and agave nectar, and aged in tequila barrels.
New Acquisition – Rancho La Gloria & Ranch Water
Rancho La Gloria Ranch Water
On the finish of June, Rancho La Gloria introduced the addition and rebranding of Ranch Water to its portfolio of RTD alcoholic drinks. Count on the identical blue-agave primarily based onerous seltzer taste that Ranch Water turned well-known for, however at 5 p.c ABV, 100 energy and all new packaging. There may even be two seasonal flavors launched to enhance the year-round core flavors of grapefruit, lime, tangerine and watermelon—beginning with summer time releases of pickle again and spicy mango, which can be found by means of August 2022.
New Collaboration – PATRÓN Tequila & LALIQUE
PATRÓN en LALIQUE: Serie 3
Final week, PATRÓN Tequila and luxurious French glassmaker, Lalique, launched PATRÓN en LALIQUE: Serie 3, an ultra-luxury, limited-edition tequila offered in a hand-made, individually numbered crystal decanter, of which there are solely 299. Led by PATRÓN Grasp Distiller David Rodriguez, the PATRÓN staff created a uncommon mix of 14 totally different additional añejo tequilas (every aged as much as eight years in French and American oak casks) whereas Marc Larminaux, Lalique creative and inventive director, designed the decanter particularly for the liquid, deciphering an agave plant. For Nationwide Tequila Day, 15 of the 299 bottles will probably be obtainable solely on BlockBar.com as an NFT; each bodily and digital bottles are priced at $7,500.
New Product – Volcán X.A
Volcán X.A
This month, Moët Hennessy’s first premium-tequila model, Volcán De Mi Tierra, launched its ultra-premium expression X.A. As a mix of aged tequila, reposado, añejo and extra-añejo, it takes 10 years to craft a single bottle of X.A., which the model hopes will reinvent the artwork of ageing tequila. The bottle is produced in extremely restricted portions, and can solely be obtainable at choose nightclubs and eating places worldwide, together with the likes of Gurney’s in New York; Hakkasan in Vegas; Bagatelle in Miami, Tulum and Bodrum; and La Guérite in Cannes, to call a couple of.
New Product – PARCH
PARCH Agave Cocktail in Prickly Paloma
For anybody partaking in Dry July or the rising sober-curious motion, celebrating Nationwide Tequila Day doesn’t should be boring because of PARCH, a brand new, and first of its type, non-alcoholic, blue weber agave-based canned cocktail. Crafted with botanicals sourced from the Sonoran Desert and energetic adaptogens, PARCH is a useful NA beverage obtainable in two RTD flavors – prickly paloma and spiced piñarita.
