PARIS, Oct 2 (Reuters) – L’Oreal Paris despatched a pack of fashions and dancers down a large runway within the middle of the French capital on Sunday, throwing the highlight on its hair and sweetness merchandise in a star-studded present that was beamed world wide on digital channels.
“A trend present is a pleasant strategy to present what we all know how you can do with hair coloring and make-up,” Delphine Viguier-Hovasse, international model president of L’Oreal Paris (OREP.PA) informed Reuters in an interview.
Fashions together with Camille Emilie Razat, Nikolaj Coster-Waldau, Eva Longoria, Gemma Chan and Soo Joo Park sashayed down the catwalk, blowing kisses and twirling for photographers.
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Andie MacDowell had glowing eye make-up and a glittering, feather-lined gown, whereas Coco Rocha donned a slick, electrical inexperienced mini-dress with matching boots, her bob lower straight.
A part of the L’Oreal group, which additionally owns Maybelline and Lancome, the label sits within the accessible luxurious vary, promoting merchandise spanning shampoo to extra refined pores and skin remedies, costing from round 2.50 euros and to round 35 euros.
Members of the general public had been invited to the occasion, which was additionally proven on digital channels together with Instagram, the place it counts 10 million followers, and TikTok.
“It’s apparent that TikTok is a digital platform that carries an infinite quantity of weight with younger folks as a result of it is a video platform – and we all know that video is the format that’s most watched,” stated Viguier-Hovasse.
The L’Oreal group has been benefitting from a powerful, post-pandemic rebound in demand for magnificence merchandise.
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Reporting by Mimosa Spencer; Enhancing by Sandra Maler
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