Allie’s Banana Bread founder Allie Chernick.
Credit score: Allie’s Banana Bread
Allie Chernick has been making banana bread since earlier than it was a preferred pandemic exercise. She and her crew of bakers make lots of of loaves every week in a industrial kitchen in Brooklyn. Allie’s Banana Bread ships nationwide to a hungry fanbase of greater than 30,000 on Instagram alone. On @alliesbananabread, you’ll discover mouthwatering photographs of Chernick’s banana bread, which are available in basic flavors like plain and chocolate chip and month-to-month specials like Fruity Pebbles, snickerdoodle and blueberry crumble.
Allie’s Banana Bread topped with honey and flaky sea salt.
Credit score: Allie’s Banana Bread
“It’s my grandma Sheila’s recipe, I’ve been making it since I used to be little,” Chernick informed me. From center faculty bake gross sales to creating loaves for pals to deliver to workplace events, Chernick’s banana bread retains individuals coming again for extra. As soon as individuals began asking for a recipe, Chernick started to significantly think about beginning a enterprise. On the time, she was working at Ralph Lauren full-time as a photograph editor, baking banana bread in her condo, and bringing it to work in a suitcase in order that she might make deliveries after hours.
Chernick determined to promote her banana bread on the Greenpoint farmers’ marketplace for someday to see if strangers would truly purchase it. “I had this take care of myself that if it went nicely, I might begin taking issues a little bit extra severely,” she stated. She baked 300 loaves in her condo for the farmers’ market (“it was loopy, my roommates wished to kill me,”) and so they offered out in lower than two hours. It was an thrilling, however nerve-wracking day for Chernick, as a result of it meant she was going to deliver her budding banana bread enterprise to the subsequent degree. This was December 2019.
Issues have been shifting shortly for Chernick. She rented out a industrial kitchen area which allowed her to make 300 to 500 loaves every week, with weekly drops marketed on Instagram that will promote out in underneath 10 minutes. Chernick used her pictures abilities to take irresistible photographs of her banana bread, slathering every thing from Nutella to peanut butter, honey and sea salt between slices. Then the pandemic occurred, and Chernick needed to pump the brakes on Allie’s Banana Bread for the reason that industrial kitchen was closed.
Fruity Pebbles banana bread.
Credit score: Allie’s Banana Bread
When she couldn’t make banana bread, Chernick took the chance to degree up her social media sport. She nonetheless labored a full-time job, however in her downtime posted Instagram Tales, took photographs of her banana bread, and grew her following. As soon as the industrial kitchen reopened, Allie’s Banana Bread had a big sufficient demand that Chernick lastly took the plunge and give up her full-time job. Her facet undertaking was now a full-blown enterprise.
Banana bread as a baked good won’t be something new, however Chernick is hoping to personal the class with gorgeous photographs and a scrumptious recipe. And whereas throwing Oreos and Reese’s Peanut Butter Cups in banana bread positively seize individuals’s consideration (and enterprise), Chernick shared that her hottest taste is obvious banana bread. “It’s shocking, at the least to me, however I believe it speaks to how good the bottom recipe is,” she stated. “If you need additional mix-ins and toppings you may have it, but it surely doesn’t want it.” Plain, chocolate chip, Oreo and peanut butter cup loaves are all the time accessible (with vegan and gluten-free choices), however you’ll wish to try Instagram for info on month-to-month flavors.
Allie’s Banana Bread ships nationwide for a flat charge of $15, however Chernick desires to open a brick and mortar retailer within the subsequent 12 months. “In the event you assume the banana bread is nice whenever you get it within the mail, it’s even higher in the event you get it contemporary out of the oven,” she stated. “My dream is for individuals to have the ability to strive my banana bread that means.”
