LONDON, Feb 20 (Reuters) – Italian luxurious model Moncler unveiled an enlargement of its Moncler Genius collaborations undertaking at London Trend Week on Monday, introducing new “co-creators” within the realms of artwork, music, design and sport.
The label, recognized for its puffer jackets, took over the Olympia London exhibition centre with its “The Artwork of Genius” stay present, with the likes of singers Pharrell Williams and Alicia Keys, rapper Jay-Z’s leisure firm Roc Nation and types Mercedes-Benz and Adidas Originals amongst others having their very own house to current their inventive ideas.
For Williams’ “Artwork of the Terrain” idea, fashions wearing khaki tenting outerwear walked round a set coated in grass. Others posed in a spread of vibrant puffer jackets, coats and gloves on the Adidas house.
Earlier this month, Moncler (MONC.MI) mentioned it was evolving from the Moncler Genius style collaborations undertaking it launched in 2018, the place visitor designers offered totally different variations of its jackets, “to a platform for co-creation throughout totally different industries”.
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The Monday night present drew well-known faces from the worlds of leisure, style and sport, together with the likes of Serena Williams and Lewis Hamilton.
Reporting by Marie-Louise Gumuchian
Enhancing by Chris Reese
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