Sony Footage Classics co-head Tom Bernard — who’s heading to the Oscars this weekend with Pedro Almodóvar’s “Parallel Moms” — has some novel concepts about getting moviegoers again into the theaters.
“I wish to see lots of main theater chains put collectively a ‘carry a pal again to the films without spending a dime,’ I’d prefer to see Tuesday evening film reductions,” Bernard instructed us at a Cinema Society screening of “Mothering Sunday.”
“There are all these little gimmicks that get individuals again to the theater. And when you see a film on the large display, it’s simply not like watching it in your TV.”
Bernard — who has 41 Oscar wins and 181 nominations underneath his belt — additionally famous how one main theater chain has been sending out emails which were efficient.
“You might be getting an e-mail that’s virtually personalised, like ‘Hey Tom, what are you doing this weekend? There’s an artwork film you may like.’ . . . The theaters have the information.”
The Movement Image Affiliation’s annual theme report states that the US and Canadian field workplace reached $4.5 billion in 2021. That’s up 105 % from 2020, however it’s nonetheless decrease than it was earlier than the COVID-19 pandemic, reports Deadline.
Bernard confirmed there was a shift in viewers tastes for high-end movies. “Individuals are on the lookout for one thing mild and [to] change the temper of the final two years,” he stated.
“Mothering Sunday” stars Olivia Colman, Colin Firth and Odessa Younger. Different visitors on the star-studded screening included Pablo Schreiber, Bennett Miller, Jennifer Beals and Gina Gershon.
