Jan 11 (Reuters) – Netflix Inc (NFLX.O) will live-stream the annual Display screen Actors Guild (SAG) Awards starting in 2024, because it explores bringing reside programming to its service.
The streaming big stepped in to hold the SAG Awards, which had misplaced its broadcast residence on cable networks TNT and TBS. Netflix will stream this 12 months’s ceremony on its YouTube Channel and, subsequent 12 months, stream the awards present to subscribers by way of Netflix’s service.
“The SAG Awards are beloved by the artistic neighborhood and viewers alike, and now much more followers world wide will be capable to have fun these gifted actors,” Netflix head of worldwide TV Bela Bajaria stated in a press release.
Nominees can be introduced at 7 a.m. Pacific time on Wednesday and the twenty ninth Annual SAG awards happen on Feb. 26.
Netflix is within the early days of testing reside broadcasts, because it contemplates bringing reside sports activities to the platform. Its first reside occasion can be a Chris Rock comedy particular on March 4.
Co-CEO Ted Sarandos advised the UBS International TMT convention in December that he did not see a “path to profitability” in large sports activities – although he didn’t fully rule out the potential of bringing sports activities to the service sometime.
Reporting by Daybreak Chmielewski in Los Angeles; Modifying by Bradley Perrett
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