“Found on TikTok, showcased on MTV, launched into superstardom by Pepsi” — that is what turning into a popstar will quickly appear to be for eight up-and-coming artists.
Pepsi, MTV and TikTok have introduced the debut of a contemporary new music competitors, Turning into A Popstar, set to premiere Thursday, March 24 on MTV. Produced by Jesse Collins Leisure and Velocity, Paramount’s in-house artistic content material studio for the corporate’s main portfolio of manufacturers, the first-of-its-kind, five-episode sequence will carry collectively eight artists initially found on TikTok, giving them the chance to showcase their skills to a panel of celebrity judges comprised of Joe Jonas, Becky G and Sean Bankhead. Jonas and Becky G will even function Govt Producers on the sequence.
Every week, contestants will create an authentic track accompanied by a one-minute music video primarily based on a brand new theme; they’re going to then be critiqued by the celeb judges, with eliminations occurring on a weekly foundation.
After every episode airs, followers at residence can get in on the motion by way of an modern second-screen expertise, permitting them to vote by looking out #MTVPopstar on TikTok for his or her favourite artist movies of the week on a devoted voting web page. Voting opens instantly following the episode and stays open till 48 hours earlier than the subsequent episode premieres. The successful artist every week will rating a money prize from Pepsi on high of the eventual grand prize. Winners of the earlier week might be introduced throughout a stay pre-show on @MTV on TikTok that may embrace unique content material from our expertise, permitting followers to get entangled with interactive Q&As.
In the end, two artists might be chosen to battle it out in a finale particular — and one will stroll away a “popstar” with a grand prize, plus their very personal Pepsi business set to premiere throughout the MTV Video Music Awards. As well as, Pepsi will present funding and sources to assist take the winner’s profession ambitions to the subsequent stage.
Don’t miss Turning into a Popstar, premiering on March 24 at 10/9c! For updates, comply with us on TikTok, Instagram, Twitter and Facebook and be part of the dialog utilizing #MTVPopstar.
