You’ve seen them within the movie, “You’ve Obtained Mail.” They had been proper there on tv in “The Workplace” and “Entourage.”
Are we speaking about jewellery, maybe? Or perhaps a designer purse?
No: A bagel.
And never simply any bagel, however one from H&H.
Guests to New York search for the well-known honey-colored circle of dough. The town is famous for having the world’s finest bagels, many imagine due to the water. However it’s not so easy, no less than for H&H.
The corporate is celebrating its 50th anniversary by Sept. 9, at its 5 places—together with LaGuardia and JFK airports. For its followers on Instagram, there are particular promotions and giveaways together with T-shirts and mugs for these posting attention-grabbing and engaging moments with an H&H bagel.
Think about that the bagel has its personal social media following!
“You possibly can’t get a foul bagel or a foul pizza in New York,” claims Jay Rushin, H&H’s CEO. “New York has nice water, which is a cause. However at H&H we make the identical bagel we did 50 years in the past—the identical steps. It’s an extended course of and it’s simple to shorten. However we don’t.”
So H&H makes use of flour, for instance, that accommodates virtually twice as a lot protein as another bakers.
However New Yorkers and its guests aren’t the one ones gobbling up the enduring bagel. H&H makes—get this—10 million bagels a 12 months. Many are shipped to South Korea. And nationally, the preferred states for an H&H bagel are California, Illinois, Florida—and Texas.
I personally have had bagels in Tokyo—at a spot known as New York bagels. And there was a restaurant in Anchorage, Alaska, the place I had a toasted bagel for breakfast. After I requested the place it got here from, I used to be instructed there really was a bagel baker in Anchorage. And talking of bagels, buddies of ours who moved to Minot, N.D., really opened a bagel place there as a result of they missed having one.
The bagel has come a good distance from its roots in medieval Poland a whole lot of years in the past.
At one time in New York Metropolis, there have been 300 members of the Bagel Bakers Union. That’s proper, not anybody may bake a bagel. You needed to be a union member.
Jay Rushin spent his first 20 years within the enterprise world on Wall Avenue. Then in 2014 he joined H&H and is its protector and champion. He speaks proudly of the truth that “we use the perfect elements,” and that “I may make a cellphone name now and save a whole lot of hundreds of {dollars} a 12 months by utilizing totally different flour. However we use the perfect.”
Along with the airports, H&H has shops on the new Moynihan Corridor at Penn Station, in addition to a West Aspect spot—on Columbus Avenue, between 85th and 86th Streets—and on the East Aspect—on Second Avenue between 80th and 81st Streets.
They’re simple to seek out. However you’ll know once you get there. All it’s important to do is breathe. The bagel has an aroma like no different baked good. You’ll know you’re in the precise place once you inhale.