John Barrett in his salon at 36 E 57th Road
New York Metropolis’s luxurious towers have seen next-level amenities, from non-public nutritionists to spas and sports, in-house.
Now, we’re seeing extra vogue and wonder choices, too. Some luxurious towers provide providers proper inside their very own house—providing manicures on their sofa, haircuts, or a styling session.
Take superstar hairstylist John Barrett, who will go to the posh flats at 53 W 53 to chop and magnificence your hair within the consolation of your own home, as a part of the constructing’s VIP entry. It’s Barrett’s first and solely enterprise with a residential tower.
“Our objective is to make every consumer really feel like the one individual on the earth that issues at that second, a philosophy we share with 53 West 53, so we took this considering to a different degree by means of the partnership,” mentioned Barrett.
53 West 53, exterior, which provides in-unit hair appointments with hairstylist John Barrett and his … [+]
“We’re all the time on the lookout for new and modern methods to service our shoppers—present or new—and make them really feel additional particular. This partnership is a continuation of that dedication to our shoppers and showcases the worth and rising need for customized, on-demand magnificence providers.
On the subject of reserving an appointment along with your favourite hairdresser, the wait record will be lengthy, not less than in New York, and squeezing an appointment into your busy schedule is rarely straightforward. This program is a game-changer for what the way forward for vogue and wonder may very well be, a simple reserving by means of your constructing’s VIP concierge service.
“This degree of comfort and precedence entry is tough to withstand and residents love having the ability to get no matter they need inside only a few hours,” mentioned Barrett, “that’s one thing we’re very happy with. With September simply across the nook, we’re excited for extra residents to make use of it and might’t wait to see the place this partnership goes.”
A manicure by Piers Laine, which provides in-home manicures for 40 buildings throughout New York and New … [+]
In the meantime, magnificence model Piers Laine is bringing in-home manicures, pedicures and reflexology for residents at Brooklyn Point in Downtown Brooklyn.
Lauren Nadan is the founder and CEO of Piers Lane, mentioned that bringing manicures and pedicures into Brooklyn Level has been a game-changer for the rental’s residents. It helps pregnant girls, mothers who don’t have childcare, and “professionals working from house, who squeeze in an appointment in between zoom calls,” she mentioned.
“It’s additionally supreme for girls inviting their associates over for some wine and mani-pedis, and in addition aged residents who lack mobility,” provides Nadan. “We additionally get a large portion of males.”
Pedicure by Piers Laine
They don’t simply serve Brooklyn Level, but in addition roughly 40 constructing sin the New York and New Jersey space. “After years of getting my nails accomplished in uninspiring settings, with under common cleanliness requirements, and wait occasions related to walk-in solely salons, I knew she wished to reimagine the expertise and make it higher, mentioned Nadan. “At Piers Laine, we’re on a mission to modernize the nail care expertise for everybody, all over the place, by making it extra handy, tech enabled, and enjoyable.”
It has been a game-changer for the posh rental, too. “At Brooklyn Level, we’re all the time on the lookout for inventive and intuitive methods to provide our residents a seamless dwelling expertise, together with in-home providers,” mentioned Bryan Grandison, Director of Life-style Companies of Extell Administration Companies.
Brooklyn Level
He says residents have been raving concerning the partnership with Piers Lane.
“Lots of our residents have discovered these providers, coupled with all of our different facilities, to be a priceless a part of dwelling in our constructing,” provides Grandison.
As for foodies— residents of Maverick, a brand new rental constructing in Chelsea, can e-book chef Sean Patrick Gallagher to cook dinner up a non-public meal on the premises.
And residents at Mandarin Oriental Residences, Fifth Avenue (and their property in Beverly Hills, as effectively) have entry to a Saks Fifth Avenue concierge and Saks Stylist that may enter their house and assist with at-home styling. Whereas preparing for a giant evening out, the stylist can assist you choose an attention-grabbing outfit.
It’s a part of the constructing’s next-level VIP providers and life-style curation. “Partnering with Saks Fifth Avenue furthers our mission to convey collectively a number of of the world’s most coveted names and companions to create a brand new commonplace of elevated luxurious dwelling,” says Michael Shvo, Founder and Chairman of SHVO, the posh growth and funding behind this partnership.
Stephanie Maher, the SVP of Model Advertising at Saks provides: “As a number one vogue authority, Saks is thought for delivering the perfect in luxurious procuring and providers. We’re thrilled to collaborate with SHVO on this unique program to convey top-tier luxurious vogue, magnificence and life-style experiences to its Mandarin Oriental residences, Fifth Avenue and Beverly Hills.”
