Paris-based jewellery retailer Mad Lords is thought for curating the very best of French and world luxurious jewellery manufacturers and housing them in a classy, design-forward area. Their first boutique, within the coronary heart of Paris on Rue Saint-Honoré, is the epitome of cool. Now they’re bringing their identical easy French fashion to the French Riviera with a St. Tropez boutique.
The St. Tropez boutique.
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Founders and husband-and-wife duo, Caroline and Serge Muller, are captivated with opening up boutiques in areas that imply essentially the most to them. Along with their areas in Paris and St. Tropez, the place Caroline was raised, they’ve one in Deauville, the place Serge grew up. The couple is thought for his or her hippie-chic bohemian meets rock ‘n roll fashion, they usually infuse this vibe into their private fashion, jewellery choice for Mad Lords and the design of their boutiques. Nonetheless, every boutique has a special theme. The Paris retailer is designed like a basic New York Metropolis loft; the Deauville boutique’s theme is centered round touring; and the St. Tropez area is an homage to music.
Mad Lords founders Caroline and Serge Muller
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“St. Tropez was all the time a dream,” Serge Muller tells Forbes. “Strategically, it is a place the place our hippie-chic jewellery universe is an ideal match. All of the St. Tropez guests correspond precisely to the kind of folks that may turn out to be hooked on our universe. It’s a small charming native village in addition to essentially the most worldwide seaside luxurious location.”
The positive jewellery bought at Mad Lords in St. Tropez.
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Muller says that music is a crucial a part of our tradition, and he needed to showcase that by a singular decor of classic music items, like guitars and banjos, in addition to previous bikes typical of St. Tropez within the Seventies that brings one other factor of rock ‘n roll to the boutique. They all the time be sure that to buy at flea markets and shops on their world travels to gather one-of-a-kind items to make use of as decor of their shops. For all of their boutiques, they work with their in-house design firm, Villanova, to deliver every area to life. Cool lights, rugs and mirrors additionally adorn the area.
Mad Lords options decor items from the couple’s world travels.
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“My household has all the time been concerned within the arts,” Muller says. “My father was a photographer who had infinite ardour and information about jazz, classical music and opera. With our roots deep in artwork and music, I needed to precise my ardour in our new retailer. Little by little, we began to assemble musical devices that we discovered around the globe, like guitars from vintage shops in Japan, London and Los Angeles.”
Mad Lords options positive jewellery from famend manufacturers that match its distinctive aesthetic, together with Jacquie Aiche, Shamballa Jewels, Sevan Biçakçi, Maria Tash, Anita Ko, Kismet by Milka and extra. Nonetheless, the St. Tropez retailer will function items and designers that prospects will solely be capable of discover in St. Tropez. This location can even provide piercing companies and even host tattoo artists for tattoo appointments for unbelievable customized tattoos. The couple additionally began its personal label, Mad Treasured & Moral, which is a collection of jewellery that makes use of 100% ethically sourced and Fairmined supplies.
The shop at 8 Rue Gambetta in St. Tropez formally opened on April 23.
