As we speak, Pabst Blue Ribbon kicks off the very first Easter Kegg hunt.
Pabst Blue Ribbon
In parks and backyards throughout the nation this weekend, kiddos might be attempting to find Easter eggs. And in progressive canine parks and doggie day care facilities, furry youngsters may also get to smell out their very own Easter eggs.
However adults get squat, and in case your little one or good friend’s little one doesn’t need to share, you’re out of luck. Besides for individuals who are 21 or older who stay in Milwaukee, Philadelphia, Tampa, and Portland, OR. As we speak, Pabst Blue Ribbon partnered with CALLEN artistic lab to create their very own model of an Easter egg hunt. They’ve hidden the grownup model of Easter eggs, Keggs, in these 4 cities.
Adults ages 21 and up can search in these 4 cities for a pastel painted keg of PBR beer. And beer is a greater filler than sickly candy yellow marshmallow treats within the form of farm fowl, low-cost, chalky chocolate, and bunny stickers – all of which could be discovered in lots of conventional Easter eggs.
“Although PBR is a basic model, we love pondering up lighthearted methods to subvert custom and put an off-center spin on issues,” says Nick Reely, vp of promoting for Pabst Blue Ribbon. “That angle and power, mixed with CALLEN’s creativity, is what generated the thought.”
Adults interested by collaborating within the Kegg hunt ought to seek for clues on Pabst Blue Ribbon beer’s social channels. Contributors ought to know that the kegs might be hidden inside a sure space of town, for a sure period of time.
There might be a avenue staff on-site in every metropolis to handle the entire expertise. The groups are there to assist with the looking for, the discovering and at last with the awarding of the kegs. The winners might be decided on-site and shared on Pabst Blue Ribbon’s social channels after they discover the kegs.
“Many people by no means outgrow a aggressive spirit, and now youngsters don’t get to be the one ones competing to search out the perfect deal with on Easter,” says a spokeswoman for Pabst. “Whereas the youngsters are searching for adorned eggs, Pabst Blue Ribbon thinks adults needs to be searching for their very own deal with, too.”
The Kegg hunt ought to convey out the aggressive spirit in individuals, Reely says.
And in contrast to eggs, which could be stolen by woodland creatures (some squirrels, for instance, are infamous for stealing eggs), the Keggs are a bit bit larger, say, keg-sized. “Kegs are notably bigger than eggs in order that they shouldn’t be too onerous to search out,” he says. “You simply may want a much bigger Easter basket.”
The Keggs might be fastidiously tucked away round every metropolis, and whichever stealthy, aggressive participant finds the Kegg will get to maintain the kegg.
Contributors are suggested to go looking the PBR social channels to assist them of their quests. However within the occasion that there’s two or extra individuals who discover the Kegg concurrently, they must compete in a sport of trivia to win.
Winners might be featured on PBR social channels and won’t solely stroll away with the pastel Kegg simply in time to brighten for Easter dinner they may also get a present card to purchase a recent keg of PBR to have a good time their win.
“Contributors ought to count on a little bit of pleasant, not-so-serious competitors,” Reely says. “There might be some surprises on-site as effectively. The surprises might be issues that we don’t publish on our social channels, however that we predict might be additive to the expertise.”
No phrase but, if Pabst Blue Ribbon will increase this enjoyable occasion to different cities or proceed it subsequent yr. However brew-loving adults may ask the Easter Bunny for a repeat.
