The mud has largely settled round common YouTuber Felix Kjellberg, often called PewDiePie, who used to draw a continuing stream of scandals; on Wednesday, he confirmed he’s nonetheless bought it, and started trending on Twitter after he mocked TikTok creator Scarlet Might, a deaf lady.
In his most up-to-date YouTube video, Kjellberg stares in mock horror at Might, who’s telling an anecdote whereas utilizing signal language; Kjellberg shuts off the video prematurely, then seemingly mocks her voice, shifting his canine’s paws round to imitate her signing, and makes enjoyable of her lengthy nails.
Even for a cringe response video, it’s fairly low – cringe tradition is infamous for being poisonous, as the entire thought of cringe response movies is to uncover probably the most “embarrassing” content material uploaded onto the web, and switch it right into a joke (Contrapoints, one other YouTuber, has a great video essay exploring the darkish underbelly of cringe tradition).
Reacting to “cringe” is one thing that each group on the web appears to do, however there’s an enormous distinction between mocking the highly effective, and the downtrodden. And albeit, there was nothing humorous about Might’s video; it was merely her telling a narrative whereas signing.
Because the backlash began to type, Kjellberg quietly edited out the offending section of the video with out addressing the criticism. At this level, we’ve all endured years of cancel tradition discourse, and quite a lot of creators have discovered that merely addressing scandals as they come up and clarifying intentions are one of the best ways to quell the fireplace and, properly, make issues boring once more. By letting the controversy fester, “PewDiePie” continued to pattern on Twitter as followers and critics argued over his true intentions.
As per custom, Kjellberg’s followers claimed that Kjellberg was merely making enjoyable of Might’s nails, and that Kjellberg did not even know she was deaf. That is all fairly acquainted for a Kjellberg scandal, wherein a backlash kinds and followers declare harmless ignorance on Kjellberg’s half (now that Kjellberg is 32 years-old, that protection is starting to sound more and more determined).
Might ultimately responded to the controversy by way of a TikTok, and was very frank and mature about the entire thing. Might defined:
“I wasn’t stunned. I’m used to it. However an enormous creator comes on right here and places us one million steps again, so it’s very irritating. … As a result of I’ve to signal to speak and have lengthy nails, he stopped the video after two seconds and didn’t even hearken to the story, after which after that, proceeded to make enjoyable of me together with his canine.”
Can also known as out Kjellberg’s resolution to quietly edit her clip out: “You don’t get to only mock deaf individuals who have been struggling for years with folks such as you after which go about your day.”
A number of hours later, Kjellberg determined to acknowledge the scenario, responding within the feedback part of the offending video, wherein he wrote:
“Hey, simply to clear just a few issues up: I edited out the clip with the lady that has the lengthy nails. Had no clue she was deaf, however kinda dumb of me to not understand.. Nonetheless watching by way of the clip I solely poked enjoyable of her lengthy nails. The voice I did for my canine is similar voice I’ve given her for years. (edit: ..and making my canine’s paws transfer was poking at folks all the time dancing or performing some transfer on tiktok, which is an ongoing theme in the entire video). Anyway trustworthy mistake, my dangerous.”