ROME, June 22 (Reuters) – Pizza: high-end gourmand fare or reasonably priced meals for the individuals? That’s the query pitting Italian billionaire Flavio Briatore in opposition to cooks in Naples, the place pizza making has UNESCO world heritage standing.
A staple for Italians and a favorite world wide, pizza is historically made of easy elements, with eating places within the southern metropolis of Naples serving the traditional Pizza Margherita for as little as 4 euros ($4.24).
Briatore challenged these low costs in his reply to criticism of the costs charged at his Loopy Pizza eating places, in London, Montecarlo, Riyadh and Italy, the place a Spanish Pata Negra ham-topped pizza sells for 65 euros and prospects are charged 49 euros for ones lined in black truffle shavings.
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“Pizza at 4 euros? What do these individuals put in pizzas?” Briatore wrote on Instagram, dismissing low cost Neapolitan Margheritas as “bricks of dough with a puddle of tomato”.
Chef Sergio Miccu, president of the Neapolitan pizza maker affiliation, hit again, accusing Briatore of betraying the pizza’s humble heritage. “Pizza has fed total generations, overcoming… warfare and cholera,” he mentioned in a press release.
In response to Briatore’s remarks, one in all Italy’s most well-known pizza cooks, Gino Sorbillo, served free pizza in entrance of his household restaurant in central Naples.
“(Briatore) says that low cost pizza just isn’t good? We make it like this, style it and inform me what it is like,” Sorbillo informed RTL radio.
Providing a truce, Sorbillo has instructed that for one night, Briatore’s cooks ought to put together their dishes side-by-side with Neapolitan cooks “to let his shoppers, used to gourmand pizza, style a typical Neapolitan one, in a wholesome problem”.
($1 = 0.9442 euros)
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Reporting by Giulia Segreti; Modifying by Crispian Balmer and Frank Jack Daniel
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