An advert that includes a Virgin Galactic astronaut for Vary Rover.
Vary Rover has debuted Future Astronaut, a brand new storytelling marketing campaign in collaboration with Brave Studios, the model studio of CNN, that highlights girls who’re driving the way forward for house journey.
Brave produced two quick movies which are operating in parallel with Vary Rover’s sponsorship of Area’s Subsequent Chapter, CNN’s editorial sequence that can run all through the summer season on tv in addition to social and digital platforms.
“Area has captivated explorers for hundreds of years, and the present curiosity within the newest house improvements attraction to the curiosity of us all,” Stuart Schorr, vice chairman of communications at Jaguar Land Rover North America, informed me. “Land Rover has been recognized for many years of enabling their house owners to succeed in the additional locations across the globe.”
The 2 movies characteristic future Virgin Galactic astronaut and mom Kellie Gerardi on her journey to arrange for her upcoming analysis mission. Her story is “an inspirational narrative highlighting the significance of STEM and the pursuit of journey even to the boundaries of house,” Schorr mentioned. One of many movies captures “her story as a scientist and mother and as an inspiration to her daughter,” he mentioned. The second depicts Gerardi’s preparation for her journey to the Virgin Galactic Area Port.
Vary Rover fashions are built-in into each artistic approaches. The model and its automobiles are intently related to Virgin Galactic, rating as a long-time backer of Sir Richard Branson’s space-exploration firm’s efforts to recruit, prepare and deploy “citizen astronauts.” Over the previous a number of years, Vary Rover has created an unique Astronaut Version which the corporate says it offers “just for future astronauts.” Vary Rover transported Branson to the New Mexico Area Station for his historic journey into house in 2021. And thru a Land Rover Journey of a Lifetime Sweepstakes, a profitable Land Rover proprietor shall be becoming a member of a future Virgin Galactic house flight.
“With CNN, we needed to assist unfold the superb story of the know-how and other people with content material that highlights the connection between the manufacturers,” Schorr mentioned.
Vary Rover is ramping up advertising now partially to assist its late-summer launch of the all-new Vary Rover Sport.
